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159 Cards in this Set
- Front
- Back
Explicit Cost
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cost that involves actual spending (outlaw) of money
*ex. tuition of additional year of school* |
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Implicit Cost
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does not require outlay of money---
Measured by the value of the benefits given up (in $ terms) *Ex. another year in school includes $ you would've earned at a job instead |
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Accounting Profit
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includes explicit cost & depreciation [reduction in value]
*ex. kathy makes $100,000 w/ $60,000 in expenses. 100,000 (revenue) -60,000 (explicit cost) -5,000 (depreciation) =35,000 (accounting profit) |
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Economic Profit
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includes opportunity cost (can include implicit & explicit cost)
[usually less than accounting profit] 100,000 (revenue) -60,000 (explicit cost) -5,000 (depreciation) =35,000 (accounting profit) -3,000 (income could've earned using capital differently [implicit]) -34,000 (income could've earned as manager instead of owning own store [implicit]) = -2,000 (ECONOMIC PROFIT) |
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Capital
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the value of a businesses assets
-tools, equipment, buildings |
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Implicit Cost Of Capital
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opportunity cost of a capital used by business
(the income you could've gotten from teh capital if it was used in a different way) ***EX. Rent instead of Own*** |
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Marginal Analysis
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comparing the marginal benefit & the marginal cost
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Marginal Benefit
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the benefit of doing a little bit more of something
(the additional benefit associated with a 1 unit increase in the level of activity) |
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Marginal Cost
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the cost of doing something a little bit more
(the increase in someone's cost when they do one more of something) |
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Increasing Marginal Cost
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when each additional unit of activity costs more than the previous unit
(each additional lawn mowed costs more than the previous one) |
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Marginal Cost Curve
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shows relationship between the marginal cost and the quantity of the activity already done
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Decreasing Marginal Benefit
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when each additional unit of activity produces less benefit than the previous unit
(the more lawns felix has already mowed, the smaller the marginal benefit from mowing one more) |
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Marginal Benefit Curve
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shows how the benefit from one more unit of activity depends on quantity of that activity already done
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Optimal Quantity
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the quantity of an activity that generates the max possible net gain
(marginal benefit - marginal cost = net gain) **on graph, where MB & MC curves intersect is optimal net gain, or optimal quantity.** |
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Principle of Marginal Analysis
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the optimal quantity of an activity is the quantity that
Marginal Benefit = Marginal Cost |
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Sunk Cost
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a cost that has already been incurred & can't be recovered
--Sunk Costs should be ignored in decisions about future actions (EX. replace brake pads @ $250 then find the whole brake system needs to be replaced (including brake pads). $250 is a SUNK COST. repair system = $1500 new car = $1600 *saying you should buy a new car bc total repairs cost $1750 is WRONG bc it takes Sunk Costs into consideration*. you should repair the car.) |
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Interest Rate
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the price carged by the lender when you borrow money
(calculated as a % of the amt borrowed) --allows people to factor out complications of time in the present-future value of $1 |
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Present Value
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the value to you today of $1 realized one year from now
$1/(1+r) the amt of money you must lend out today in order to have $1 in one year |
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Net Present Value
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the present value of current and future benefits minus the present value of current and future costs
(current benefits + future benefits)- (current costs + future costs) = Net Present Value |
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Present Value Formula for
Multiple Years / Multiple Payments |
1/(1+r)^t
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utility
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measure of satisfaction a consumer derives from consumption of goods/services
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consumption bundle
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the set of all goods/services an individual consumes
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utility function
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relationship between a consumption bundle and the total amt of utility it generates
[personal matter-- different tastes = different utility functions] *consumption produces utility* |
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how do u measure utility?
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UTILS
[1 unit of utility] |
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to maximize total utility focus on _____________
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marginal utility
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marginal utility
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change in total utility from consuming one more of something
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marginal utility curve
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shows how marginal utility depends on the quantity of goods / services consumed
*constructed by plotting points at the midpoint of unit intervals *downward sloping (each additional unit adds less to total utility than the previous) *if negative marginal utility ==== consuming it actually reduces total utility |
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principle of diminishing marginal utility
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additional satisfaction consumer gets from additional unit of good/service declines as amt consumed rises
*eventually reach a point where additional unit adds nothing to your satisfaction |
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budget constraint
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the fact that a consumer's consumption bundle can't exceed their income
*consumption bundles are affordable when they obey the budget constraint |
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consumption possibilities
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the set of all affordable consumption bundles
*depend on the consumer's income and the prices of goods/services *every bundle on or inside the budget line is affordable |
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budget line
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budget line shows consumption bundles when ALL of income is spent
(if not all income is spent the bundle is inside the line) *downward sloping (Q of good 1)(P of good 1) + (Q of good 2)(P of good 2) =========================== INCOME *to find intercepts of budget line (when all income spent on 1 good & 0 on the other): (Q of good 1)=(income)/(P of good 1) *further the budget line from the origin = higher the income |
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the slope of the budget line shows:
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the opportunity cost of an individual consuming an additional unit of a good in terms of how much of the other good mst be forgone
*the scarce resource is $$ |
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"relative price"
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number of good 1 that must be forgone to obtain one more of good 2
(it is in terms of the good thats being given up) |
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a larger income...
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increases consumption possibilities & total utility
(& moves budget line further from origin) |
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optimal consumption bundle
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the consumption bundle that maximizes total utility given the budget constraint
*the point on the budget line that holds the most satisfaction/utility for the person **point where total utility is greatest** [total utility = sum of good 1's utility @ pt + sum of good 2's utility @ pt] |
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total utility function graph
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shows vertically plotted total utility (utils) against horizontilly plotted consumption bundles (diff consumption amts of good 1 & good 2)
***optimal consumption bundle is at the top of the curved "total utility curve" (where curve is at highest vertical pt) |
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to find optimal consumption bundle we can find where total utility is maximized.... but also BY...
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thinking in terms of how much to spend on each good
--HOW to spend the marginal Dollar (how to allocate the dollar between the 2 goods at hand) |
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marginal utility per dollar
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how much additional utility you get from spending an additional dollar on either good
(marginal utility of the good)/(price of good in dollars) ==MU/P *falls as quantity consumed rises* (bc marginal utility falls as Q consumed rises) [diminishing marginal utility] |
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optimal consumption bundle by marginal utility per dollar
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marginal utility per dollar spent is the SAME for both goods at the optimal consumption bundle
optimal consumption bundle: MU1/P1=MU2/P2 *when marginal utility per dollar on good one is 3 and good two is 1 then you're consuming too many of good two* |
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optimal consumption rule
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to maximize utility with a budget constraint the marginal utility per dollar spent on each good in the consumption bundle is the same
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Individual Demand Curve
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shows relationship between the Q of a good demanded and the market price of the good
(how many of good 1 you'll buy at a given price) |
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market demand curve
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shows how Q of a good demanded depends on the market price of the good
(market price is the sum of of the individual demand curves for all consumers) -->person 1 demands 1 lb, person 2 demands 2 lbs, =>Q demanded by market is 3 lbs |
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law of demand
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as price increases the Q demanded decreases
*the individual demand curve is downward sloping, obeying the law of demand |
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how does the price of a good affect MU {marginal utility} & MU/P {marginal utility per dollar}
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the marginal utility doesn't change
rising price = marginal utility per dollar DECREASES -->gives customer incentive to consume fewer clams lowering price = marginal utility per dollar increases |
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substitution effect
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the change in quantity consumemd as the consumer substitutes the good thats cheaper for the good thats more expensive
--when the good absorbs SMALL share of consumer's spending *also why individual demand curve slopes downward *in turn why market demand curve slopes downward |
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Income effect
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the change in Q consumed of the good that results from a change in the consumer's purchasing power due to change in price of the good
-effects goods that account for substantial share of consumers' spending -housing, food -doesn't have effect for majority of goods bc most are effected by substitution effect |
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income effect influencing
NORMAL goods |
-reinforces the substitution effect
--->when good taking up a lot of a persons income's price rises person becomes poorer bc purchasing power falls --->decreases demand for normal goods --->SO increase in price in large good reduces income reduces Q demanded, & reinforces substitution effect |
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income effect influencing
INFERIOR goods |
-income & substitution effect work in DIFFERENT directions
-the income effect of a price tends to produce an increase in the Q demanded of the inferior good |
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what effect?:
when housing becomes cheaper people have incentive to substitute housing for other goods in their consumption bundle |
SUBSTITUTION EFFECT
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what effect?:
when price of housing falls people are in effect, richer (they feel richer so they buy bigger houses, or more normal goods) |
INCOME EFFECT
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how do you represent a utility function that takes consumption of both goods into account
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"utility hill"
good 1 on horizontal good 2 on vertical has contour lines where altitude of hill is constant |
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indifference curve
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the contour line on the utility hill that shows all consumption budnles that yield the same amount of utility
(consumers indifferent between 2 pts on the same contour line bc they yeild the same amt of utility) |
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indifference curve map
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collection of indifference curves (normal 2D)
-each indifference curve corresponds to a different level of utility *indifference curve above = higher level of utility *no 2 individuals have same indifference curve maps |
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properties of indifference curves
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*never cross [if crossed then a point would represent two different levels of utility]
*curves farther out yield higher total utility *curves slope downward bc increasing one good must decrease the other good *the slope gets flatter as you move down the curve to the right (CONVEX shape) -->means diminishing marginal utility |
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what happens with utility between good when you move down the indifference curve
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the utility you gain from more of one good is equal to the utility you loose from less of the second good
(-change in utility of good one) + (+change in utility of good two)= 0 or -(MU of good 1)(Q of good 1) = (MU of good 2)(Q of good 2) or -(change in Q 1)/(change in Q 2) = (MU 1)/(MU 2) *when consuming a small amt of goods the marginal utility per good is HIGH |
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equation for change in total utility from changing consumption
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(MU of good) x (Q of good)
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What condition must be met for total utility level to remain constant along indifference curve
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quantity of good one willing to give up in return for good two EQUALS ratio of marginal utility of good one to marginal utility of good two
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Marginal rate of substitution (MRS)
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substituting good 1 in place of good 2 is equal to
MU 1/ MU 2 ***ind. who consumes a lot of A and a little of B will be willing to trade off a lot of A for one more unit of B*** (the ratio of marginal utility of both goods) ***falls as you move down the indifference curve*** |
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diminishing marginal rate of substitution
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the more of good 1 a person consumes in proportion to good 2, the less good 2 person is willing to substitute for another unit of good 1
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ordinary goods
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a pair of goods in a utility function w/ 2 properties::
1)consumer requires more of one good to coimpensate for less of the other 2)the consumer has a diminishing marginal rate of substitution when substituting one good for the other *marjority of goods |
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tangency condition
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where the budget line (linear) is tangent to the indifference curve (convex) is the point at whcih the OPTIMUM CONSUMPTIOn BUNDLE occurs
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slope of the budget line
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-N/P1 DIVIDED BY N/P2
= -P1/P2 (N IS USED FOR INCOME) |
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relative price
*REAL* |
P1/P2
(price of good 1)/(price of good 2) the rate at which good one trades for good two in the market |
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relative price rule
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at the optimal consumption bundle
MU1/MU2 = P1/P2 (the marginal rate of substitution between two goods is equal to the ratio of their prices AKA the rate at which you'd trade G1 for more of G2 EQUALS the rate at which the two goods are traded in the market |
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the relative price rule shows that at the optimal consumption bundle slopes of the indifference curve and the budget line......
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ARE THE SAME!!!!
indifference curve and budget line have the same slope at optimum bundle (where budget line is tangent to the indifference curve) |
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individuals with different preferences have different....
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have different utility functions.... then different indifference curve maps with different shapes.... which translate into different consumption choices
*even amoung consumers with the same income facing the same prices* |
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Perfect Substitutes
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-indifference curves are straight lines
-any combination of the 2 goods (that adds to the same amt) yields the same utility -marginal rate of substitution CONSTANT (always willing to substitute one good for the other no matter how much of one is consumed) -any increase in price of one good will cause person to switch completely to the other goood (bc marginal rate of substitution doesn't depend on the composition of consumption bundle) -utility is maximized @ any pt on budget line SO CANNOT PREDICT which bundle she'll choose among the bundles that lie on the budget line. |
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Perfect Complements
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-when a consumer wants to consume two goods in the same ratio, no matter what their prices
(an extra cookie w/o an extra glass of milk yeilds no utility) -Slope of budget line has no effect on relative consumption of the two goods -->he'll always consume the two goods in same proportions regardless of prices -marginal rate of substitution is UNDEFINED bc ind.'s preferences don't allow ANY substitution between goods -indifference curves are right angles away from the origin |
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lowering income but relative price remains the same.....
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budget line shifts inward due to lower income; slope remains the same due to same relative price
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what kind of good:
consume less of both goods when income falls |
NORMAL GOODS
(demand decreases when income falls) *inferior goods=demand increases when income falls* |
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what makes the budget line change?
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if relative price of good in terms of other good changes
--->then chooses new consumption bundle |
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rise in the price of rooms can make
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purchasing power fall making you poorer
--this reduces consumption possibilities & lowering indifference curve *with raise in housing its as if income declined |
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movement along the individual dmeand curve shows
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substitution effect
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how does a lower income affect the budget line
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budget line shifts inward but maintains same slope bc relative price hasn't changed
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if price of rooms increase and in turn slope becomes steeper...
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the quantity of other good u must give up for a room is higher -- opportunity cost has changed
--also u consume less rooms bc a raise in price of rooms makes you poorer.... income hasn't changed but still can't reach same level of utility (lower indifference curve) |
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production function
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the relationship between quantity of inputs a firm uses and the quantity of output it produces
*the quantity of outputs a firm produces depends on the quantity of inputs |
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fixed input
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an in put whose quantity is fixed and cannot be varied
*ONLY EXIST IS SHORT TERM ex.....land when only 10 acres are available |
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variable input
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input whose quantity the firm can vary
ex....labor |
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long run
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given a long enough period of time firms can adjust the quantity of any input (even so called "fixed" inputs
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short run
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the time period in which at least one input is fixed
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total product curve
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shows how the quantity of output depends on quantity of the VARIABLE input (for a given quantity of the fixed input)
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marginal product
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the marginal product of an input is the additional quantity of output that is produced by using one more unit of the input
marginal product of labor = change in Qoutput/ change in Qinput MPL = change Q / change L |
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the slope of the total product curve is:
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simply the MARGINAL PRODUCT OF LABOR....
change in Qoutput / change in Qlabor |
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diminishing returns to an input
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these exist when an increase in Q of the input (when Q of other inputs are fixed) reduces the inputs marginal product
*Ex. as you add more and more workers w/o increasing acre number each worker is working a smaller share of the 10 acres.... thus the additional worker can't produce as much output as the previous worker |
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total product curve
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shows how the quantity of output depends on quantity of the VARIABLE input (for a given quantity of the fixed input)
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marginal product
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the marginal product of an input is the additional quantity of output that is produced by using one more unit of the input
marginal product of labor = change in Qoutput/ change in Qinput MPL = change Q / change L |
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the slope of the total product curve is:
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simply the MARGINAL PRODUCT OF LABOR....
change in Qoutput / change in Qlabor |
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diminishing returns to an input
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these exist when an increase in Q of the input (when Q of other inputs are fixed) reduces the inputs marginal product
*Ex. as you add more and more workers w/o increasing acre number each worker is working a smaller share of the 10 acres.... thus the additional worker can't produce as much output as the previous worker |
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fixed cost
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doesn't depend on the quantity of output produced
"overhead cost" (like always having to pay for land you're using) |
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variable cost
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cost that depends on the quantity of output produced (the cost of the variable input)
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total cost
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fixed cost + variable cost
(total cost of producing |
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total cost curve
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curve showing how total cost depends on the Quantity of output
*slopes upward due to variable cost *gets steeper (slope is greater as amount of output increases) [due to diminishing returns to variable input] |
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marginal cost
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change in total cost /
change in Qoutput MC = change TC / change Q ( slope ) -upward sloping due to diminishing returns to inputs (as output increases the marginal product of the variable input decreases) -->more and more of the variable input must be used to produce an additional unit of output |
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flattening of total product curve as output increases is the flip side of
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steepening of the total cost curve as output increases
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average total cost (aka average cost)
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total cost divided by quantity of output produced
ATC = TC / Q tells the producer how much the typical (avg) unit of output costs to produce (while marginal costs tell producer how much one more unit of output costs to produce) ATC = AFC + AVC fixed cost falls as more output produced & variable cost rises as output is produced (leads to the u-shaped average cost curve) |
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average total cost curves
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u-shaped
-falls at low levels of output then rises at higher levels |
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average fixed cost
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fixed cost per unit of output
AFC = fixed cost / Qoutput |
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average variable cost
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variable cost per unit of output
AVC = variable cost / Qoutput |
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increasing output has two opposing effects on average total cost:
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1)spreading effect:
the larger the output the more production that can "share" the fixed cost--> the lower the average fixed cost *more powerful at low Q's 2)diminishing returns effect: the more output produced the more variable input required to produce additional units--> therefore higher average variable cost *more powerful as Q rises |
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minimum cost output
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The Q that corresponds with minimum ATC
where atc curve is at the bottom of the U |
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3 things always true about marginal cost and ATC
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1)at minimum cost output ATC is EQUAL to marginal cost
2)at output less than minimum cost output marginal cost is less than ATC and ATC is falling 3)when output is greater than minimum cost output, marginal cost is greater than ATC and atc is rising |
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price taking producers
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when their actions cannot affet the market price of a good
(when there's enough competition -in perfect competition- every producer is a price taker) |
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price taking consumers
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a consumer who can't influence the market price
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perfectly competitive market
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all producers and consumers are price takers
--consumption/production prices by individuals DON'T affect the market price. |
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perfectly competitive industry
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an industry in which producers are price takers
(not all industries are always perfectly competitive, but very rare for consumers not to be price takers) |
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TWO conditions for perfect competition
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1) must have many producers -- none with a large market share
*there's thousands of wheat farmers, none w/large market share [perfectly competitive], but breakfast cereal is dominated by kellogs--they have a large market share [not perfectly competitive] 2)industries' outputs must be a standardized product (aka commodity) *consumers don't care who the wheat comes from, therefore if one farmer raises wheat price they loose all sales....but kellogs can change price because they're not standardized--NOT perfectly competitive |
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market share
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fraction of total industry output represented by producer's output
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standardized product/ aka commodity
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consumers regard the products of different producers as the same good
*wheat* |
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"free entry & exit"
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when new producers and enter and leave an industry easily
-most perfectly competitive markets |
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total revenue equation
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TR = P x Q
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Profit equation
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Profit = TR - TC
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marginal revenue
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the change in revenue generated by one additional unit of output
MR = change TR / change Q (marginal revenue = change in total revenue divided by the change in output quantity) |
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optimal output rule
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profit is maximized by producing the quantity of output at which the marginal revenue of the last usit produced is equal to its marginal cost
***when MR = MC*** |
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"price-taking firm's optimal output rule"
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a price taking firm's profit is maximized by producing the quantity of output at which the market price is equal to the marginal cost of the last unit produced
***P = MC @price-taking-firm's optimal Q of output*** |
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marginal revenue curve
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marginal revenue varies with output
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When is the firm:
[using TR & TC] profitable breaking even incurring a loss |
TR > TC : profitable
TR = TC : breaking even TR < TC : incurring loss |
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when is the firm:
[using market price & avg total cost] profitable breaking even incurring a loss |
P > ATC : profitable
P = ATC : breaking even P < ATC : incurring loss |
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PROFIT equation
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Profit = (P - ATC)(Q)
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break even price
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the minimum ATC
-->the price at which it earns zero profits *firms profits when market price is above break even price & looses when market price is below break even price |
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RULES for determining whether a producer is profitable depending on comparison of market pice of good and producer's minimum ATC (the break even price)
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1)when market price exceeds min ATC = producer is profitable
2) when market price equals min ATC = producer breaks even 3)when market price is less than min ATC = producer is unprofitable |
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when should a firm be shut down?
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when market price is below min average variable cost
[bc there is no level of output at which the firms total revenue would cover its variable costs] -->profits are maximized by not producing at all |
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"shut-down price"
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the price at which a firm ceases production in the short run
*the MINIMUM AVC* (when price is greater than min AVC firm should continue producing in short run) |
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short-run individual supply curve
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shows how an individual producer's profit maximizing output quantity depends on the market price (fixerd cost is a given)
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industry supply curve
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shows relationship between price of good and total output of industry
*tells if an increase in demand will lead to a price increase* *analyzed differently for short-run/long-run* |
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short run industry suppply curve
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shows how quantity supplied by producers depends on market price (with fixed # of producers)
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short run market equilibrium
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the Q supplied equals the Q demanded (# producers is given)
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long run market equilibrium
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when Q supplied equals Q demanded [BUT sufficient time has ellapsed for entry and exit in industry to occur]
-->producers have adjusted to long-run choices.... not incentive for big exits/entries to and from market |
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long run industry supply curve
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shows how Q supplied responds to price
(after producers given sufficient time to enter/exit industry |
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economies of scale
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when long run ATC declines as output increases
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deseconomies of scale
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when long run ATC increases as output increases
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constant returns to scale
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when long run ATC is constant as output increases
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physical capital
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manufactured resources (buildings, machines)
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human capital
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the improvement in labor created by education and knowledge in the workforce
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factor distribution of income
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division of total income among labor/land/capital
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value of marginal product (VMPL)
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the VMPL of a factor is the value of additional output generated by employing one more unit of that factor
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VMPL
equation |
VMPL = (P)(MPL)
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should you hire another worker?
(based on VMPL) |
yes if value of extra output is more than cost of worker
VMPL > W |
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to maximize profit (based on VMPL)
|
hire workers until for the last worker employed
VMPL = W |
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value of marginal product curve
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shows how value of marginal product of the factor depends on the Q of the factor employed
*downward sloping due to diminishing returns to labor in production (the marginal product of each worker is less than the previous worker) |
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factor demand curves shift bc OF::
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1)changes in prices of goods
2)changes in supply of other factors *acquiring more land = each worker produces more = marginal product of labor rises 3)changes in technology |
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rental rate
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(of land or captial) = the cost of using a unit of that asset for a given time
|
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equilibrium value of marginal product
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the additional value produced by the lsat unit of that factor employed
(in equilibrium the marginal product of labor will be the same for all employers |
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marginal productivity theory of income distribution
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each factor is paid the value of the output generated by the last unit employed in the factor market as a whole
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compensating differentials
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wage differences across jobs that reflect the fact that some jobs are less pleasant than others
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unions
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organizations of workers trying to riase wages / improve working conditions
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efficiency wage model
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why we may observe wages offered above equilibrium level (incentives for better performance)
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time allocation
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decisions about labor -- how many hours to spend on different activities
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leisure
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time available for purposes other than earning money to buy marketed goods
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individual labor supply curve
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shows how Q of labor supplied by individual depends on the wage rate
|
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shifts in labor supply curve due TO:::
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1) changes in preferences/ social norms (women employed)
2)changes in popultaion (shifts right bc more workers) 3)changes in opportunities (more jobs available to women than just teachers) 4)changes in wealth (when wealth increases so does consumption of normal goods including leisure) *income effect caused by change in wealth shifts labor supply curve* *income effect caused by wage increase is movement along labor supply curve** |
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you sell photos....
and increase in the price of photos from $10 to $12 will::: |
increase the DEMAND FOR LABOR
(meaning the demand curve! not quantity of demand which is a SHIFT up the demand curve) |
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the long run average cost of producing 100 units OR 110 are both 4$... which shows
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CONSTANT RETURNS TO SCALE
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the labor supply curve shows a trade off between
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WORK & LEISURE
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the VMPL is EQUAL TO:
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(MP)(P per unit output)
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how do you find the AVERAGE PRODUCT ?
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TOTAL OUTPUT / Q labor
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when wages increase...
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the income effect will cause you to work less bc leisure is a normal good
[nothing to do with substitution effect!!!!!] |
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in the SHORT RUN
which curve declines as more output is produced |
AVERAGE FIXED COST
|
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in a perfectly competitive market in the short run when do you shut down business??
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when total revenue can't cover total VARIABLE costs
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continue hiring workers til....
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(MPL)(P) = W
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