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23 Cards in this Set

  • Front
  • Back

What is a negotiation

An interaction between two or more interdependent parties in which at least one party tries to influence at least one other party to behave in a particular way

Self-assessment

What do I want - set target - overaspiring/underaspiring?




What is my BATNA?




What is my RP?




Identify the issues in the negotiation




Avoid violating sure thing principle or becoming grass is greener negotiator




What is my propensity to risk?

Counterpart assessment

Who are the other parties and what power do they have? Are they friendly or hostile?




Are the parties monolithic (all in agreement concerning their interests in the negotiation)




What are the other parties/ interests and preferences




What are the other parties' BATNAs

Situation assessment

Is it a one-off or repetitive negotiations

Are linkage effects present (will it affect other negotiations)

Is there a time pressure

Is is private or public

BATNA

Best alternative to a negotiated agreement




Determined by objective reality - by your available alternatives




Is time-sensitive - either improving/deteriorating as a result of market forces/situational conditions




Defines the most you will pay (buyer) and least you will accept (seller)




A key source of power - ability to walk away

Target

Your ideal settlement price

Reservation Price

The monetary "walk-away" point in a negotiation




How much you are willing to spend (buyer), and the least you can accept (seller)




Determined by your BATNA - reality + subjective probability + idiosyncratic preferences:




- brainstorm your alternatives


- evaluate each alternative in terms of relative attractiveness to you


- try to improve your BATNA

ZOPA

Zone of possible agreements




The range between the buyer's reservation price and the seller's reservation price, in which an outcome will be acceptable to both parties




Positive ZOPA = agreement can exist


Negative ZOPA = agreement can never exist

Negotiator's surplus

Resources in excess of what is possible for negotiators to attain in the absence of negotiated agreement




The total surplus of the two negotiators adds up to the size of the ZOPA

Bargaining surplus

The amount of overlap between parties' reservation points - a measure of the value that a negotiated agreement offers to both parties over the value of not reaching an agreement

Open-ended questions

Generates useful information on interests, defines issues, provides rationale for positions




With explanation - so seems less confrontational/intrusive

Broad-based clarifications questions

To identify underlying differences on an issue

Circular Questions

TO expand discussion beyond the immediate situation to a larger context, to clarify positions

Leading questions

To state a position, causing the other party to confirm your position

Loaded questions

To trigger an emotional or defensive response

Uncovering Underlying Concerns Questions

TO shift discussion from one of competition to mutual recognition of concerns

Seeking creative solutions questions

To generate proposals that meet the needs of both parties on an issue

Distributive issues

Where you negotiate over the distribution of a fixed sum value

Integrative Negotiations

Where all creative opportunities have been leveraged and no resources are left on the table




NOT:




- compromise (not concerned with reaching middle ground/how pie is divided)


- even split (not concerned with reaching middle ground/how pie is divided)


- satisfaction (no guarantee money/resources have not been wasted)


- building a relationship (important but no guarantee that the parties will think creatively and reach an integrative agreement)

How to identify potential Integrative Negotiations

Does the negotiation contain more than one issue? - small probability that preferences across all issues will be identical, so can profitably trade off to create joint gain




Can you bring other issues in?




Do parties have different preferences across negotiation issues? - ask questions and listen




Can side deals be made?

Common roadbloocks to integrative outcomes

False conflict - when you believe your interests are incompatible with the other party's but in fact they are not




Fixed pie perception - based on faulty perceptions - perceive other party's interests as directly opposed to your own (view the negotiation as being distributive)




Negotiation approach - your ability to exact information and understand the other party's interests

Commonly used win-win strategies

Commitment to reaching a win-win deal - however no guarantee of such a deal being & need to be avoid falling victim to agreement bias




Compromise - equal concessions negotiation, splitting the difference - doesn't really ensure a win-win outcome has been reached




Being cooperative - can keep negotiators from focusing on the right information at the right time




Taking extra time to negotiate - no guarantee negotiators will reach an integrative agreement

Effective win-win strategies

Perspective taking - more likely to avoid impasses by allowing negotiators to engage in successful logrolling - more likely to discover hidden potential




Ask the right questions, and listen - establish their preferences/priorities and share information in return - discover where the value is




Reveal information about your interests and priorities - trigger principle of reciprocity




Unbundle the issues - assessing/unbundling/creating new issues can transform a distributive negotation into integrative




Logrolling/trade-off - trade off low-value issues for high-value issues, and demand reciprocity




Package deals rather than single issue offers - allows trade-offs to be made - ZOPA on single issues may be narrow




Make multiple offers of equivalent value simultaneously - can work out other party's preferences - seen as more flexible by other party - serves as more sticky anchor