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19 Cards in this Set

  • Front
  • Back
The rate at which a person speaks often affects how others will perceive him/her. T/F
True
In order to be an effective listener a salesperson must do which of the following? a.Pay attention b.Paraphrase and repeat c.Make no assumptions about what the buyer is saying d.Monitor the buyer's nonverbal language e.All the above are correct
e.All the above are correct
One of the problems many people have with listening is that they make assumptions about what the other person is saying before that person is finished communicating. T/F
True
A salesperson asking a buyer "Have you had any trouble with your copying equipment?" is asking a ____ type of SPIN question.

a.Implication b.Problem c.Situation d.Need-Payoff e.None of the above

b. Problem
Within the SPIN questioning system, which questions are designed to serve as a transition from need identification to presentation of solutions? a.Situation questions b.Need-payoff questions c.Implication questions d.Transition questions e.Both b and d are correct
b.Need-payoff questions
Which of the following is not an objective of strategic questioning? a.Provoke thinking b.Gather information c.Generate buyer involvement d.Gain confirmation e.Explain Benefits
e.Explain Benefits
A salesperson asking a buyer "How is your productivity affected when your copier is not functioning properly?" is asking a ____ type of SPIN question. a.Implication b.Problem c.Situation d.Need-Payoff e.None of the above
Implication
With respect to trust-based selling, the purpose of sales communication is: a.To seek the buyer's agreement. b.To seek the buyer's commitment. c.To obtain an order from the buyer. d.To seek common understanding between the buyer and seller. e.To help the buyer understand the salesperson.
d.To seek common understanding between the buyer and seller.
How a person sits in a chair is a form of nonverbal communication. T/F
True
A salesperson with well developed questioning skills is able to control the flow and direction of the sales call through the questions he/she asks. T/F
true
With respect to SIER, sensing refers to receiving the verbal and nonverbal components of a message. T/F
True
"Do you typically purchase or lease?" is an example of which type of SPIN question? a.Speak b.Identify c.Implication d. Situation e.Indication
Situation
Which of the following is the best example of an open-end question? a.How many employees to have? b.Did you say you are already working with another supplier? c.How do you currently assess the performance of your suppliers? d.Are you interested in making a purchase today? e. All of the above are open-end questions.
c.How do you currently assess the performance of your suppliers?
Which of the following is an example of a closed-end question? a.How do you determine sales goals for each region? b.Why are your customers currently unhappy? c. Is this the primary reason you are interested in switching suppliers? d.How do you currently process orders? e.All of the above are closed-end questions.
c. Is this the primary reason you are interested in switching suppliers?
The term proxemics refers to the issue of personal distance. T/f
True
A salesperson wishing to uncover more detailed information should use which the following types of questions? a.Evaluative b.Multiple-choice c.Probing d.Tactical e.None of the above
Probing
In most face-to-face communication, approximately what percentage of meaning is conveyed through nonverbal communication? a.Less than 10% b.About 50% c.Close to 75% d.Almost 90% e,Almost none
About 50%
"Have your employees ever had any trouble managing their time?" is an example of a problem question. T/F
True
After asking problem questions, the salesperson should begin asking need-payoff questions. T/F
False