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24 Cards in this Set
- Front
- Back
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media |
platforms or vehicles that industries have developed for the purposes of creating and sending messages - Telephones - Movies - Television |
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media convergence |
When products are typically linked to one medium show up on many media - Music that you can share across multiple devices -Tweeting about the games during the Super Bowl |
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mass communication |
Related to a technology and the size of its audience |
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audience fragmentation |
the process of dividing audience members into segments based on background and lifestyle in order to send them messages targeted to their specific characteristics |
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Mass Production process |
creates the potential for reaching a large number of diverse, anonymous people around the same time |
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industrial nature |
considering the various companies that work together to create content |
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Elements of Communication |
Channel Receiver Encoding Source Transmitter CREST Feedback Noise Decoding FUND (without U) |
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interpersonal comunication |
SOURCE: ENCODES the MESSAGE RECEIVER: DECODES the MESSAGE The MESSAGE travel through a CHANNEL (i.e., voice/sound waves) from the SOURCE to the RECIEVER |
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Three C's of Media Convergence |
Content Corporations Computers |
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Analog |
Technological Basis of Media Convergence
Electronic transmission accomplished by adding signals of varying frequency of amplitude to carrier waves of a given frequency of alternating electromagnetic current |
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Digital |
Technological Basis of Media Convergence electronic technology that generates, stores, processes and transmits data in the form of strings of 0s and 1s; each of these digits is referred to as a bit -Allows for convergence |
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Enjoyment |
The Four Functions of the Media Media may act as social currency |
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Companionship |
The Four Functions of the Media media may alleviate lonliness |
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surveillance |
The Four Functions of the Media media are an importance source of importance source of information |
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interpretation |
The Four Functions of the Media media are resources of explanations. |
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Culture |
ways of life that are passed on to members of a society through time and that keep the society together |
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Society |
large numbers of individuals, groups, and organization that live in the same general area and consider themselves connected to one another through the sharing of a culture The mass media present ideas of the culture. |
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parasocial interaction |
the psychological connections that some media users establish with celebrities whom they learned about through the mass media. |
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How Do the Mass Media Influence Culture? |
Identifying and discussing codes of acceptable behavior. Learning what and who counts in our world, and why Determining what others think of us - and what people "like us" think of others. |
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stereotypes |
predictable depictions that reflect (and sometimes create) culture prejudices |
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political ideologies |
beliefs about who should hold the greatest power within a culture |
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Media literatcy |
Knowledgable about the influence that guide media organization up-to-date on political issues relating to the media sensitive to the ethical dimensions of media activities Knowledgeable about scholarship regarding media effects Able to enjoy media materials in a sophisticated manner |
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Media literacy tools |
Identify the creative techniques Analyze the content Determine the institutional purpose Evaluate the audience Consider authorship |
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Media literacy principles |
The media construct our individual realities. The media are influenced by industrial pressures. The media are influenced by political pressures. The media are constrained by format. Audiences are active recipients of the media. The media tell us about who we are as a society |
