Mcom Midterm

Front 1

• Main categories of business communication

Back 1

1. Internal-operational communication – internal stakeholders
2. Externtal-operational communication – general public, suppliers, customers
3. Personal communication – talking, gossip, grapevine

Front 2

• Communication networks

Back 2

o Formal network – (memos, instructions, announcements) upward, downward, lateral communication of business
o Informal network – personal communication, grapevine

Front 3

• Contexts for communication

Back 3

1. Organizational context – how you communicate is determined by the organization you are presenting
2. Professional context – how you communicate can depend on receivers profession
3. Personal context – who you are as a person, what’s going on in your life, what is your culture

Front 4

• Business communication model

Back 4

1. Sender has an idea
2. Sender encodes idea
3. Sender transmits idea
4. Receiver gets message
5. Receiver decodes***
6. Receiver sends feedback

Front 5

• Drucker’s theory (list)

Back 5

1. Communication is perception
2. Communication is expectation
3. Communication makes demands
4. Communication and information are different and opposite but interdependent

Front 6

1. Communication is perception

Back 6

1. Communication is perception
a. The communicator in an exchange is the recipient
b. Perception capacity is the amount of info a recipient can receive until they just hear noise – “talk like a carpenter to a carpenter”

Front 7

2. Communication is expectation

Back 7

2. Communication is expectation
a. You hear what you want to hear
b. “love is blind”

Front 8

3. Communication makes demands

Back 8

a. Always requires the recipient to do, think or act in some way
-they don't have to comply

Front 9

4. Communication and information are different and opposite but interdependent

Back 9

a. Could be a shared experience

Front 10

• Process of communication

Back 10

1. Sense a need for communication
2. Define situation
3. Consider possible strategies
4. Select course of action
5. Compose message
6. Send message
(SDCSCS)

Front 11

• Breakdown of communication process

Back 11

o Objective (general/ action)
o Analyze audience
o Credibility (initial/acquired)
o Style (direct/indirect)
o Channel choice

Front 12

-writing is a “lean medium”

Back 12

– it does not offer feedback/ interpersonal cues, there is no safety net

Front 13

• Three stages of writing:

Back 13

1. Planning
2. Drafting
3. Revising

Front 14

• 3 stages of planning

Back 14

1. Gathering and collecting info
2. Analyzing and organizing info
3. Choosing form, channel and format

Front 15

• “levels of edit”

Back 15

1. revision
2. editing
3. proofreading

Front 16

• Organizing email

Back 16

o “top-down” – most important material first then descending in importance

Front 17

• 5 important elements of email writing

Back 17

1. formality
2. conciseness
3. clarity
4. etiquette
5. correctness

(FCCtECd)

Front 18

• “Flaming”

Back 18

– sending offensive language