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24 Cards in this Set
- Front
- Back
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Best Definition of Communication:
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The process of creating shared meaning
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According to Walter Ong, because of their inherant nature of sound, people from traditionally oral cultures...
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...see themsevles as the center of their universe
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In mass communication, feedback is typically...
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...delayed and inferential
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Anything that interferes with successful communication is said to be:
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noise
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According to Mindich in the reading from JUST THE FACTS...
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Objectivity has limitations, Cultural filters influence objectivity, Reporters should strive to tell the truth.
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Encoding is...
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Transfering messages into understandable sign or symbol
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Decoding is...
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Interpreting a sign or symbol
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What is an advantage of Mass Communication?
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Important News travels Fast.
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What are some disadvantages of Mass Communication?
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No direct feedback, Biased, Less Creativity
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What is Culture?
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Learned behavior of members of given social group.
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What is dominant culture?
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Holds sway with majority of people.
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What is bounded culture?
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Sub-culture within larger culture.
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What are some characteristics of Oral Culture?
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Story telling, respect for elders, MEMORY, close knit community
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What are some characteristics of Literate Culture?
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Record History, Facts/Science, sense of community is lost, power to those who can read/write well
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What is objectivity?
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detachment, balance
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What are some limitations to Objectivity?
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Excuses lazy reporting, Hesitant to interject official sources
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Who is Rupert Murdoch?
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Owner of Fox News.
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What is a factor of the American Revolution that has to do with anything Mass Communication cares about?
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1765 - Stamp Act
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What are Conglomerates?
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A business that owns several companies in other different industries.
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What is Yellow Journalism?
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Competition for sensational stories.
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What is a Chain?
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One company that owns several businesses in the same industry.
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Why don't young people follow the news?
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Perceived isolation, their voices don't matter, politics are morally bankrupt
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What caused an increase in Magazines subscriptions?
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1879 - Postal Act
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What is Muckraking?
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Crusade form of journalism. Deep investigative stories for social change.
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