Lecture 5

Front 1

What is a wiki (web 2.0)?

Back 1

A website or similar online resource allowing users to add and edit content collectively

Front 2

Name some attributes of Web 2.0

Back 2

Ability to tap into collective intelligence of users

Data made available in new/never-intended ways

Relies on user-generated/controlled content and data

Lightweight programming techniques and tools let nearly anyone act as a developer

Always available to be changed and alter design in order to meet changes needed

Front 3

What is RSS?

Back 3

RSS (Rich Site Summary or Really Simple Syndication is a standard data format to publish frequentely updated works such as blog entries and news headlines. Usually accessed through an aggregator tool

Front 4

What is the difference between WEB1.0 and Web 2.0? Give some examples

Back 4

1.0: Having tools of generated from the internet for YOURSELF. Aka Control
2.0: Haing tools generated from the internet and being able to share/collaborate with those tools. AKA Cooperation

Ex. Static vs dynamic pages
Author controlled content vs user controlled content
Users view content versus users create
Individual users vs User communities
Marketing goal: Influencing versus Relationship

Front 5

What are Mashups, where is it typically sourced from and what is the downside?

Back 5

A web application combining data or functionality from more than one source into a single integrated interface or tool

A third party via a public interface or API

Regarded as a Disruptive Technology - Business users with little technical ability create mashups and assemble them in dashboards. Introducing security and privacy challenges for the IT industry

Front 6

What is an API?

Back 6

Application Programming Interface (API): An abstraction that defines and describes an interface for interaction with a set of functions used by components of a software system

Front 7

What is an Industry/Market Disruptor? Name an exmaple

Back 7

Companies that introduce a significant change in their industries that cause disruption in the way business is done.
Ex. Ebay

Front 8

What is Social Capital and how does it help in business?

Back 8

The advantage created by a person's location in a structure of relationships.

Allows businesses to build relationships that can be made with customers, suppliers, media, etc.

Front 9

What is SNA?

Back 9

Social Network Analysis (SNA): The mapping and measuring of relationships and flows between people, groups, organizations, computers, or other information or knowledge processing entities

Front 10

What are the 6 types of collaborations in Internet Business Models? and what medium is it based off of?

Back 10

B2C: Business to consumer
B2B: Business to business
C2C: Consumer to Consumer
C2B: Consumer to Business
B2E: Business to Employee
G2C: Government to Citizen

M-commerce (mobile commerce):Transactions conducted using handheld wireless devices
L-commerce (location commcerce): Transactions targeted to individuals in specific locations

Front 11

What is the difference between social media and Web 2.0?

Back 11

Social Media is a subset of Web 2.0. It creates the technical and philosphical foundation for creating, implementing, and using social media

Front 12

What are some services of Web 2.0 and how did they revolutionize?

Back 12

Really simple syndication (RSS): Delivers granual news on demand
Mash-ups: Ability to combine content to form new content
Folksonomies : Power to find new information based on other users' searches. Ex. Legacy search engines

Front 13

What are they 4 basic categories of metrics?

Back 13

1. Tool: Determined by what the company is trying to achieve using a tool
2. Tactic: Developing specific actions that support the objectives and then monitor progress
3. Strategic: Focusing on using a specific Web 2.0 ool AND tactical objective. 5 categories: listening, talking, energizing, supporting, embracing
4. ROI: I dunno

Front 14

What is Web 3.0 compiled of?

Back 14

Web 3.0 = 4C + P + VS

3C= Content, commerce, community
4th C= Context - Intent of user
P = Personalization
VS = Vertical Search - Search strategy focusing on finding information in a particular content area, such as; travel, finance, legal and medical

Front 15

What are the characteristics of Web 3.0?

Back 15

It is a semantic web

New languages: RDF (Resource Description Framework), OWL, and API (Application Programming Interfaces)

Artificial intelligence (AI)

Mobility - pushes drive for new technologies

Barries such as; closed data sources, incompativle data structures and format, fractured Web and lack of Net Neutrality