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7 Cards in this Set
- Front
- Back
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Decision making process |
Problem recognition Information search Information evaluation Decision Post purchase evaluation |
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Define information evaluation - ON THE EXAM (Double definition) |
Involves a process of narrowing down a wide list of potential options to an evoked set , typically constructing performance criteria with which to judge choices Evoked set is when you are familiar with a product eg looking for a laptop so you think Apple laptop , but it might not fall into your price range |
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Routine problem solving |
Fmcg - low risk low price Purchase stages - awareness, trail, repeat purchase A special offer or nee brand comes to shop front may change your regular purchase decision |
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Limited problem solving |
Moderate price e , moderate risk Relatively. Infrequent purchase Consumer might find different POS (point of sales) to compare prices and offers |
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Extended problem solving |
High cost , high involvement Infrequent purchase A very lengthy process as a lot of regret might follow if a consumer is Dissonance . May involve sales person to help. |
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Post purchase evaluation |
Affects likely hood of repeat purchase May evoke congnative dissonance You may post about it or talk about it if not happy |
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What influences the consumer decision making process |
Individual influence Group influence Environmental (situational) influence Marketing mix |
