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30 Cards in this Set
- Front
- Back
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T/F: in an attempt to compete with television in the late 1960s, the Saturday Evening Post and Life cut their cover prices and thereby increased circulation by millions of copies |
False |
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T/F: life magazine was able to compete with the popular radio programs of the 1930s and 1940s by focusing on popular text-based features |
False |
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T/F: muckraking magazine journalists exposed corruption and abuses within many industries |
True |
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T/F: since their beginnings in the 1740s, American magazines have been primarily a medium of entertainment and diversion |
True |
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T/F: some advertisers and companies have canceled ads when a magazine featured an unflattering or critical article about a company or industry |
False |
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T/F: some of the most influential magazines of the nineteenth century were targeted at women |
True |
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T/F: the Saturday evening post continued the muckraking tradition - especially by criticizing business corruption - into the 1920s |
False |
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T/F: the average magazine contains about 45 percent ad copy and 55 percent editorial material |
True |
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T/F: the first magazines in America were edited for the working classes |
False |
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T/F: the magazine industry continues to shun the Internet because of its threats to printed journals |
False |
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T/F: the typical consumer magazine distributes far more copies through the newsstand sales than through subscriptions |
False |
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T/F: though they resemble newspapers, supermarket tabloids are considered to be a type of magazine |
True |
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T/F: with so many specialized magazines appealing to distinct groups, magazines today don't have as strong a role in creating a sense of national identity |
True |
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T/F: women's magazines, such as good housekeeping and women's day, survived the arrival of television better than general interest magazines than life and look |
True |
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T/F: zines are usually noncommercial small circulation magazine projects produced by individuals or small groups |
True |
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T/F: current relationships between magazines and sponsors mirrors early radio and television sponsor control |
True |
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T/F: exporting a magazine internationally compromises a significant portion of revenue for most major magazine chairs |
False |
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A magazines rate card lists: |
Cost of ads for a certain amount of space |
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Advertisers are increasingly pressuring magazines to publish... |
Editorial content that is positive toward the advisor |
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What magazines have the largest circulation in the United States? |
AARP |
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Online only and online versions of magazines are... |
Less expensive and can include video |
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Some online pioneers want to make online magazines a new media form in their own right by... |
Using a layout that is only possible in digital magazines Creating apps for smartphones and touchscreens |
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What factors had an effect on the dramatic growth in magazine circulation around the end of the 19th century |
Postal act of 1879; advances in mass producing printing; conveyor systems; assembly lines; faster pressed; improved railroad systems; lower cost price |
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Which magazine was the foremost outlet for photojournalism in the mid twentieth century? |
Time magazine |
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What was designed as a general interest or mass audience magazine? |
Time, life, readers digest, saturday evening post, people, look, TV guide |
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What is true about the relationship between magazines and the internet? |
Saves money on printing and postage; increases reach; multimedia contents not possible within print |
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Within the magazine publishing industry, the department that usually produces the non advertising content of magazines is known as the.. |
Editorial department |
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Magazines occupied many different social functions throughout its development. What niche did magazines never fill? |
It did fill: men's and womens, sports entertainment and leisure, ages, elite, minority, supermarket tabloids |
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What is not true of visuals within magazines? |
Things that are true: Played a prominent role in general interest magazines; gave magazines a visual advantage over radio; followed the technology of time; digital technology lessens the truth of visual images |
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What type of magazine was most negatively impacted by the disruption of television? |
General interest magazines |
