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113 Cards in this Set
- Front
- Back
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a collection of reading matter, issued regulary
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magazine
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term for magazines based on the idea of their regular interval of publication
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periodical
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phase of media evolution in which only the richest and best-educated members of the population make use of a particular medium
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elite stage (of media development)
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phase of media evolution in which a truly mass audience takes advantage of a particular medium
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popular stage
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phase of media evolution in which a particular medium tends to break up into segments for audience members with diverse and specialized interests
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specialized stage
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cost per thousand; guideline for the price of each exposure of a customer to an ad
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CPM
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investigative journalism conducted with the goal of bringing about social reform
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muckraking
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magazines produced on cheap paper with a low cultural reach, such as True Romance and True Confessions
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pulps
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magazines aimed at specific readers with specific concerns and tastes
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special interest magazines
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magazines that appear only on the internet, such as Slate and Salon; also called e-zines
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webzines
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any magazine that advertises and reports on consumer products and the consumer lifestyle
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consumer magazine
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magazines that focus on a particular business and are usually essential reading for people in that business
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trade magazines
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magazines produced with the objective of making their parent organizations look good
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public relations magazine
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periodicals that publish research in a variety of scholarly fields; also called scholarly journals
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academic journals
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industry term for literary magazines with small circulations
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little magazines
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low-cost self-published magazines put out by fans on a variety of topics; also called fanzines
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zines
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using a personal computer to act as editor, publisher, and writer
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desktop publishing
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a brief explanation of how the magazine will be unique and what will make it successful
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mission statement
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magazines published by associations, such as National Geographic
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sponsored magazines
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title given to a magazine's highest-paid freelance writers, who sometimes polish others' work
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contributing editor
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the division of a magazine company charged with finding and keeping subscribers, managing the subscriber list, and promoting single-copy sales
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circulation department
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postcard-sized business reply cards, usually containing subscription solicitations, that are inserted into magazines during the production process
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blow-in cards
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businesses that specialize in soliciting magazine subscriptions
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subscription fulfillment companies
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slightly different versions of the same magazine, as in demographic and regional editions
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split-run editions
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slightly different versions of the same magazine that go out to subscribers with different characteristics
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demographic editions
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slightly diff versions of the same mag produced for diff geographic areas
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regional editions
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mags for which readers actually pay subscription fees and newsstand charges
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paid circulation mags
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systemof distribution in which mags are sent free to desired readers
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controlled circulation
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readership beyond the original purchaser of a publication
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pass-along circulation
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editorial material designed to be paired wit nearby advertising
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complementary copy
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an aspect of human vision in which the brain retains images for a fraction of a second after they leave the field of sight; this allows for the illusion of movement from a series of still pictures
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persistence of vision
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amusement parlor boxes containing moving rolls of still pictures
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peep shows
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early motion picture camera invented by Thomas Edison
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kinetograph
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early motion picture viewer invented by Thomas Edison
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kinetoscope
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small early movie theatres
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nickelodeons
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company founded by Thomas Edison to control the movie equipment businesses; known as the Trust
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Motion Picture Patents Company
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forcing theatre owners to show movies with unknown stars in order to get movies with established stars
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block booking
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forcing theatre owners to reserve movies without previewing them
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blind booking
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a movie director with a distinctive style
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auter
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film clips covering current events that were shown in theatres before the advent of television
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newsreels
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the illegal copying and selling of movies
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pirating
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the planning phase of moviemaking
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preproduction
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the actual shooting phase of moviemaking
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production
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the final phase of moviemaking, which includes editing and other technical improvements to the film
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postproduction
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movies that are not made by one of the major studios
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independent films
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the person who finds the financing for a film and puts the packaging together
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executive producer
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people who lead the actual day-to-day work of making a film
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line producers
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version of film the director delivers to the studio
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director's cut
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movie directors in charge of shooting the scenes that do not require stars
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second unit directors
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simple editing machine made up of two reels on which film is spooled over a small light
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moviola
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the director of photography
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cinematographer
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the person who designs the physical look of a film
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art director
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film crew member in charge of making sure shots match up; sometimes called the script supervisor
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continuity supervisor
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member of film crew who sets up and moves cameras
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key grip
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lighting director and his assistant
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gaffer; best boy
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adding color to black-and-white films
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colorizing
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the process of selling media content to individual outlets
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syndication
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brief previews of coming movies showin in theatres
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trailers
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consumer products built around movie characters
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tie-ins
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the inclusion of a product in a movie as a form of promotion for that product
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product placement
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fictional movies that dramatize real-life events
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docudramas
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a legal right that grants to the owner of a work protection against unauthorized copying
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copyright
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rivalries in which companies selling specific types of recording and playback devices try to put competing formats out of business
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format wars
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Thomas Edison's name for his first recording
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phonograph
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a recording technique in which representation of the sound wave is stored directly onto the recording medium
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analog recording
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a recording technique in which sound is broken down electronically into a numerical code
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digital recording
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early jukeboxes set up in amusement arcades
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nickelodeons
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early playback device using a flat disc with lateral grooves cut on one side
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gramophone
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district in New York City where songs were written "on order" for Broadway shows
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Tin Pan Alley
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instrumental music with a steady, syncopated beat
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ragtime
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early hand-cranked record player introduced by the Victor Company
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Victrola
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a coin-operated phonograph
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jukebox
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large speakers that reproduce low sounds
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woofers
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small speakers that produce high souds
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tweeters
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a single recorded sound source, used in multitrack recording
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track
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recording technique in which tracks are placed individually in the right or left speaker
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stereophonic sound
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recorded sound true to the original
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high-fidelity (hi-fi) sound
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specialists in the music industry who discover and develop the groups and performers
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artist and repertoire (A&R) execs
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demonstration recordings sent in to record companies by artists' agents, managers,or by the artists themselves
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demos
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in the music industry, the person who oversees the making of a master recording
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producer
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those who adapt a song for specific singers and other musical elements
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arrangers
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a professional who specializes in writing the words of a song
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lyricist
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the radio stations whose playlists are tracked weekly to determine airplay popularity for individual songs
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reporting stations
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a point-of-scale computer system that determines sales for best-selling record lists
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soundscan
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the range of frequences that can be used for transmitting radio waves with electricity
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electromagnetic spectrum
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telegraph code of dots and dashes invented by Samuel Morse
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Morse code
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using wireless technology to instantaneously reach a wide audience
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broadcasting
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name for early radio transmissions, before human voices could be carried on the airwaves
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wireless telegraphy
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a tube invented by Lee De Forest that was designed to pick up and amplify radio signals; also known as a vacuum tube
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Audion
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early plan for radio revenue in whih access to radio time would be by fee
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toll broadcasting
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regular unsponsored broadcast shows designed to maintian audience contact until advertising can be sold for that time
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sustaining programming
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a group of interconnected broadcast stations that share programming; also, the parent company that supplies that programming
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network
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broadcast stations possessed by and run by the network; they usually carry everything the network provides
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owned and operated stations (O&O's)
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a local station that has a contractual relationship to air a network's programming
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network affiliate
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limited nature of broadcast frequencies
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spectrum scarcity
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a phrase from the Radio Act of 1937 requiring that broadcasting be good for the community
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"public interest, convenience, and necessity"
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gov agency in charge of regulating all means of interstate telephone and radio communication
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Federal Communications Commission (FCC)
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broadcast station identifications assigned by the FCC
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call letters
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radio transmissions created by changing (modulating) the power (amplitude) of the carrier wave
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amplitude modulation (AM)
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transmissions created by changing the speed at which radio waves are generated
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frequency modulation (FM)
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a durable, solid-state, miniature version of the large and fragile vacuum tubes used in early radios
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transistor
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consistent programming formula with a recognizable sound and personality
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format
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radio format in which the current 40 best-selling songs are played in rotation
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Top 40
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a practice in which record companies paid radio station personnel to play certain records
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payola
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radio transmissions in which an electronic waveform represents the sound on a carrier wave
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analog radio
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signal transmissions by assigned numbers rather than analog waves
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digital radio
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time divisions that radio stations make in the day in order to determine programming
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dayports
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graphic used by radio programmers showing each feature of the programming hour
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format clock
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measurements taken from a small percentage of the audience, chosen to represent the behavior of the rest of the audience; broadcast ratings are a form of sampling
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sampling
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companies that provide fully automated around-the-clock programming for radio stations
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turnkey networks
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broadcast outlets that derive their income from sources other than the sale of advertising time; aka noncommercial
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public radio
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radio personalities who derive humor and ratings from lewd and tasteless comments, using tactics such as vulgarity, racism, sexism, and cynicism
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shock jocks
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low power, unlicensed, illegal stations
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pirate radio stations
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