Chp. 5 Psy 314 Exam 2

Front 1

attitude

Back 1

a favorable or unfavorable evaluation of a particular thing

Front 2

ambivalent attitude

Back 2

when individuals adopt both positive and negative attitudes towards an issue

Front 3

implicit attitude measurement

Back 3

attitudes that are at the unconscious level, are unvoluntarily formed and are typically unknown to us

Front 4

explicit

Back 4

attitudes that are at the conscious level, are deliberately formed and are easy to self-report

Front 5

knowledge, personal relevance, attitude accessibility, behavioral intentions

Back 5

ways in which attitudes develop

Front 6

theory of planned behavior

Back 6

a theory stating that the best predictor of a behavior is one's behavioral intention, which is influenced by one's attitude toward the specific behavior, the subjective norms regarding the behavior and one's perceived control over the behavior

Front 7

subjective norms

Back 7

refer to a person's perception that important others would approve or disapprove of the behavior in question

Front 8

perceived behavioral control

Back 8

refer to a person's perception of how difficult it is to perform the behavior in question

Front 9

the best indication of how much change a communicator will produce lies not in what the communicator says to the persuasion target but rather in what the target says to him or herself as a result of receiving the communication

Back 9

role of cognitive responses in persuasion

Front 10

the elaboration liklihood model of persuasion

Back 10

a model of persuasive communication that holds that there are two routes to attitude change (central and peripheral)

Front 11

peripheral route persuasion

Back 11

the way people are persuaded when they focus on factors other than the quality of the arguments in a message, such as the number of arguments

Front 12

central route persuasion

Back 12

the way people are persuaded when they focus on the quality of the arguments in a message

Front 13

requires motivation and ability

Back 13

strong vs. weak arguments and persuasion

Front 14

personal relevance

Back 14

if it directly affects people, the more willing they are to think hard about it

Front 15

need for cognition

Back 15

tendency to think hard about any topic

Front 16

ability

Back 16

a person must have the ability to follow through effective communication

Front 17

people are more likely to engage in central processing of a message when they have both the motivation and ability to do so. If either is missing, they are more likely to process the message peripherally

Back 17

what factors determine whether people will engage in central vs. peripheral processing

Front 18

cognitive dissonance

Back 18

the unpleasant state of psychological arousal resulting from an inconsistency within one's important attitudes, beliefs, or behaviors

Front 19

counterattitudinal action

Back 19

behavior that is inconsistent with an existing attitude

Front 20

insufficient justification: no strong additional motivation for taking the action

Choice/spreading of alternatives

Back 20

How can cognitive dissonance be reduced?

Front 21

people sometimes change their attitudes and beliefs to gain approval

Back 21

cognitive dissonance vs. self-perception