The actions of a firm intended to maintain the differentiation of a product over time.

All the activities necessary for a firm to sell a product to a consumer.

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Chapter 10: Monopolistic Competition: The Competitive Model in a More Realistic Setting

by JillRoop, Jul. 2015

Subjects: Economics, Microeconomics

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	Brand Management	The actions of a firm intended to maintain the differentiation of a product over time.
	Marketing	All the activities necessary for a firm to sell a product to a consumer.
	Monopolistic Competition	A market structure in which barriers to entry are low and many firms compete by selling similar, but not identical, products.