Advertising

Front 1

Which of the following forms of advertising alternatives assumes
the total responsibility for producing
the program and providing the
accompanying commercials?

Back 1

Sponsorship

Front 2

Radio has the advantage of flexibility. What
does this mean?

Back 2

Radio had the shortest closing period of all
media-copy can be submitted up to airtime.

Front 3

There are currently three national, over-the-air television networks—CBS, ABC, and NBC.

Back 3

False

Front 4

One of the true advantages of purchasing
advertising time on radio is radio’s affordability.

Back 4

True

Front 5

A local station (local affiliate) sells _______________
that appear in the breaks between programs to
local advertisers who want to show their ads
locally.

Back 5

Spot announcements

Front 6

Syndication shows are those that are able to
retain their original sponsors for the ensuing
season.

Back 6

False

Front 7

What was the initial purpose of cable television
in the United States?

Back 7

A way to improve reception in certain areas of
the country, particularly mountainous regions
and large cities.

Front 8

A _______________ exists whenever two or more
stations are able to broadcast the same program
that originates from a single source.

Back 8

Network

Front 9

Which of the following is a disadvantage of
television advertising compared to other media advertisements?

Back 9

It adds to the clutter caused by other advertising
and the actual program.

Front 10

Though interactive television development was
initially slow to develop, it now appears to be taking
off thanks in large part to which of the following?

Back 10

HDTV systems