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Front 1

ideology

Back 1

a package of cultural and social assumptions that influence one's understanding and actions. maybe natural to you, but strange/threatening to others

Front 2

fact

Back 2

already has been or can be proven

Front 3

opinion

Back 3

belief or judgement; can't be proven

Front 4

inference

Back 4

beyond what's overtly stated; make educated conclusion about what's suggested

Front 5

what is an issue?

Back 5

an important problem debated by different stakeholders.

Front 6

What are the 3 R's?

Back 6

Recency

Reliability

Revelance

Front 7

What are the 3 forms of dialogue?

Back 7

directly with the reader: reader gives writer feedback to bridge cultures and enhance understanding between the writer and reader

with an imagined reader: author actively anticipates reader's response, making adjustments

with the culture shared by the writer and reader: we cannot sit outside society; we live within this context":false}

Front 8

Explain the Linda Flower example.

Back 8

There is no real meaning to "Black English" - everyone in the situation interpreted it differently.

Point: There is no way to ensure that your writing is not misinterpreted or that you are not misinterpreting someone else's writing

Front 9

persuade

Back 9

convince someone of something

Front 10

stakeholders

Back 10

people who are invested in the outcome of your research

Front 11

discourse language

Back 11

language of the field

Front 12

goodwill

Back 12

social grease - benevolence; friendly or helpful attitude

Front 13

problems with native advertising

Back 13

camouflaging ads

trickery

loss of trust

can't tell between ads or content

website looks like infomercial

Front 14

what is the "container"?

Back 14

medium is as important as the message

sometimes container and message don't match

every container has its conventions

Front 15

what is your goal in writing?

Back 15

to promote understanding.

Front 16

Communication Context (the triangle)

Back 16

Writer, Audience, Message

Front 17

Writer - Audience

Back 17

Relationship.

Friends? Authority? Power?

Front 18

Writer-Message

Back 18

Purpose.

To persuade? Entertain? Educate?

Front 19

Audience-Message

Back 19

What does the audience need to know?

Knowledge? Expertise?

Front 20

Bloom's Taxonomy

Back 20

KCAASE

(Knowledge, Comprehension, Application, Analysis, Synthesis, Evaluation)

Front 21

What is a research question?

Back 21

question that directs your research.

question you are trying to answer.

you take a stance on it.

Front 22

3 means of persuasion (Aristotle)

Back 22

Ethos, Pathos, Logos

Front 23

Inductive Reasoning

Back 23

specific evidence -> general conclusion

can use facts/stats to draw conclusion

Front 24

Deductive Reasoning

Back 24

generalization (major premise) -> specific case (minor premise)

both must be valid for your conclusion to be

Front 25

logical fallacy

Back 25

error in reasoning

Front 26

ad hominem

Back 26

attacking person, not the idea

Front 27

sweeping generalization

Back 27

true for one = true for all

Front 28

begging the question

Back 28

offering unproving statement as truth

Front 29

non sequitur

Back 29

drawing conclusion that doesn't follow from evidence

Front 30

either/or fallacy

Back 30

presenting 2 options when there are more

Front 31

bandwagon appeals

Back 31

everyone beleives it, so you should too

Front 32

post-hoc fallacy

Back 32

X came before Y, therefore X caused Y

Front 33

red herring

Back 33

digress from matter; distraction

Front 34

rhetoric

Back 34

art of persuasive discourse

Front 35

How to find a topic

Back 35

use background sources

broad -> narrow

news sources

keep eyes open

Front 36

Before researching a topic, brainstorm:

Back 36

what information do you want to find? (holy grail)

what are good keywords?

who would publish the info you need? governments? health organization?

Front 37

Four questions for your topic

Back 37

Who are the stakeholders? How many are strongly affected?

Is there debate between different stakeholders?

Who has writen about it, are there enough resources?

Can you begin making recommendations?

Front 38

What is a proposal?

Back 38

clearly explains and justifies a proposed project or topic of study to an audience of stakeholders

identifies topic, thesis, research question, intended audience, and paper's purpose

Front 39

What is the purpose of proposal writing?

Back 39

get approval on your idea

get funding

show that there's a need for this research, and that you are the one to do it

Front 40

What tasks must be done during proposal writing process?

Back 40

Describe yourself

Describe the project

Annotated bilbiography

Front 41

What is an annotated bibliography?

Back 41

a list of sources, each source with a relevant quote and a breif analysis of why its reliable and relevant.

Clearly says how each source will complement, support, or counter your position. Everything is cited corerctly.

Front 42

What is a topic?

Back 42

general area of discussion

Front 43

Why is having a clear issue important?

Back 43

without it, you can't take a stance, and can't persuade anyone to agree with your PoV