Woolworths And Coles Summary

Here's why consumers are choosing Aldi over Woolworths and Coles
The article ‘Here's why consumers are choosing Aldi over Woolworths and Coles’ shows that customers from Woolworth and Coles has been decreasing recently, and most of them are switching to Aldi and Costco, which have cheaper price than Woolworth and Coles, and this article explains why it happens and how they deal with this market change.
To start with, the article mentions a market research from Morgan Stanley, it has found that the lower price and promotions are more attractive in people’s buying situation than fresh food. Hence, we can see that this market research gave managers an overview of fresh food market, and as managers, they can use this market research to find opportunities and problems in this market and make a better decision.(Sharp, 2013, p.133) On the other hand, it is important for a company to understand what customers interested in and make changes to meet customer’s requirements.(Sharp, 2013, p.186) Therefore, the supermarket such as Aldi and Costco used this market research and applied in the market. As a result, they gain more customers from Woolworth and Coles. …show more content…
As a company, they have to understand their competitor’s next move, and find the solution of changes. (Sharp, 2013, p.187) Thus, Aldi started to improve their offering of fresh food in order to reduce the factors in people’s buying