Take for example the Miss America Pageant; the pageant celebrated sexism by portraying women as sex objects. The pageant contestants all featured long legs, toothy smiles, big breasts, and little opportunity to display their IQ (Lytle 269). Friedan’s organization NOW helped raise awareness of the media’s portrayal of women. The NOW organization fought to give women full equality. NOW brought further awareness to equal pay, the right of women to fully participate in society, and be fully equal at home and at work (Lytle 272). Women simply wanted to be treated as equals. The expectation to be homemakers with little career choices frustrated modern feminists. The pay gap between men and women was wide, women could be punished for having abortions, birth control was frowned upon, and the media perpetuated a sexist ideal. The agenda of the modern feminist reinforced demands for sexual equality including: information on birth control, access to contraceptives, legalized abortion, and an end to the sexual double standard (Lytle
Take for example the Miss America Pageant; the pageant celebrated sexism by portraying women as sex objects. The pageant contestants all featured long legs, toothy smiles, big breasts, and little opportunity to display their IQ (Lytle 269). Friedan’s organization NOW helped raise awareness of the media’s portrayal of women. The NOW organization fought to give women full equality. NOW brought further awareness to equal pay, the right of women to fully participate in society, and be fully equal at home and at work (Lytle 272). Women simply wanted to be treated as equals. The expectation to be homemakers with little career choices frustrated modern feminists. The pay gap between men and women was wide, women could be punished for having abortions, birth control was frowned upon, and the media perpetuated a sexist ideal. The agenda of the modern feminist reinforced demands for sexual equality including: information on birth control, access to contraceptives, legalized abortion, and an end to the sexual double standard (Lytle