Michael Moss Bliss Points Analysis

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Why is it so hard to resist a bag of salty chips? When we eat certain foods, chemicals such as serotonin and dopamine are released in the brain, which makes us want to consume it more. The Author Michael Moss describes the science behind how the food industry draws the consumer to buy more of their food. We have seen an epidemic of health issues linked with the consumption of food high in sugar, salt and fat, such as diabetes and heart disease. Although food is only half of the obesity epidemic equation, it’s an issue that needs to be addressed on larger spectrum.
Michael Moss describes the tactics the food companies do to market their products. For Instance he goes into detail about the “Bliss Point” on page (480) The bliss point is the right salt, sugar, and fat. It is the key factor that draws the consumer to want more. Food companies always try to find ways to get the consumer to purchase more produce like having a 2 for one deal. Another big point that Moss reveals Cheetos for instance has vanishing choloric density. What that means is you can continuously eat it without feeling full because they dissolve right away when you eat them basically fooling your body. Marion Nestle, a professor in the department of nutrition claims” in the supermarkets words it is your problem if what you buy makes you eat more food than you need and more of the wrong kinds of foods in particular” (467). Although the supermarkets use various ways to get the shoppers to buy more products and people have never been aware of them, However the final decision is on the customer. Supermarkets tend to fall back on that statement when they are accused of getting people to buy more junk food. However Supermarkets do a lot of things to distract the standard shopper and get them to purchase more merchandise. Nestle introduces several tactics that supermarkets use to increase their profits. The second you enter a supermarket the tactics they use to keep you in the store are everywhere. Placement in a grocery store is key when luring un suspecting shoppers into spending more and more money. For example ever
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Freedman contends that with innovation and the correct fixings we can create prepared nourishment that will offer and sound. Sustenance businesses, for example, TIC Gums and FONA Universal are organizations that can truly have an effect on weight and diabetes by making nourishment more advantageous they have indicated guarantee in making nutritious, solid variants of sustenance that copy the kind of the greasy and salty nourishments that individuals ache for. For instance, adding vanilla concentrate to sustenance can lessen the measure of sugar in nourishments. Fast food chains, for example, McDonalds have been reducing on fat, salt and calories in their items as much as 10% over the most recent few years. Fast food wound up plainly well known in light of the fact that it wonderful and helpful and shabby. With familys with occupied timetables it ends up noticeably harder for lower pay individuals to have sufficient energy to have the capacity to go to business sectors where solid sustenance is sold. Many obesity Professionals think that it is unrealistic that people will make radical changes in their diets and start eating Healthy food instead of greasy fatty

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