2016, my first full year with the customer in my new role, has been a productive one in terms of accomplishing goals at Wakefern. I’ve demonstrated growth in many areas, including winning with the customer, innovation, and driving results. These three areas were a focus of mine in 2016, and I believe I’ve executed with excellence against these priorities.
I’ve had my biggest win of 2016 with Fruit Snacks at Wakefern. The removal of the Disney licenses created a challenge at Wakefern because of the amount of SKU’s currently in distribution. I was tasked with selling in the new innovation SKU’s, and keeping the same amount of SKU’s in distribution. By leveraging RichMix, PPI, and the Innovation Projection file, I was able to convince the …show more content…
By working with Mark Daley, I’ve been able to improve brand blocking on Special K and Nutrigrain, and even created sub segment blocking on Special K. All 2016/2017 has and will be added to the POG. I am currently working on a new vision of the Wholesome Snack POG that has clear separation of granola and fruit snacks, and complete vertical brand blocking. I will work with Mark Daley (GM), Todd Photis and Francisco Alberto (WF) to push this version through.
One key portion of my development goals was also obtained in 2016. I was selected to receive a ShopperMX license, and received training in the tool. ShopperMX is on the cutting edge of technology within CatMan, and I took advantage of it, with priorities like Project Fix It. I was also trained in Applied Predictive Technologies software. I look forward to using APT to track our Project Fix It results.
2016 has also been productive for me in the office. I am now a co-chair for the Philadelphia Chapter of Young Professionals. This will allow me to be more of a presence in the office, and take on a leadership role. I look forward to working with Courtney Waddle, the other YP co-chair, to improve Philly
I’ve had my biggest win of 2016 with Fruit Snacks at Wakefern. The removal of the Disney licenses created a challenge at Wakefern because of the amount of SKU’s currently in distribution. I was tasked with selling in the new innovation SKU’s, and keeping the same amount of SKU’s in distribution. By leveraging RichMix, PPI, and the Innovation Projection file, I was able to convince the …show more content…
By working with Mark Daley, I’ve been able to improve brand blocking on Special K and Nutrigrain, and even created sub segment blocking on Special K. All 2016/2017 has and will be added to the POG. I am currently working on a new vision of the Wholesome Snack POG that has clear separation of granola and fruit snacks, and complete vertical brand blocking. I will work with Mark Daley (GM), Todd Photis and Francisco Alberto (WF) to push this version through.
One key portion of my development goals was also obtained in 2016. I was selected to receive a ShopperMX license, and received training in the tool. ShopperMX is on the cutting edge of technology within CatMan, and I took advantage of it, with priorities like Project Fix It. I was also trained in Applied Predictive Technologies software. I look forward to using APT to track our Project Fix It results.
2016 has also been productive for me in the office. I am now a co-chair for the Philadelphia Chapter of Young Professionals. This will allow me to be more of a presence in the office, and take on a leadership role. I look forward to working with Courtney Waddle, the other YP co-chair, to improve Philly