Verizon Mirror Case Study

Decent Essays
For the Verizon commercial the "mirror" is a cellphone user who is under Sprint who has spotty or bad 4G LTE coverage. It points out how the coverage that the provider advertise isn't as wide-spread as they say it is. And the "window" would be a former Sprint customer switching to Verizon, having 4G LTE coverage in almost every area of the United States. To prove the coverage difference they display coverage maps of both services provders on either side.

For the Sprint commercial "mirror" is a cellphone user who pays a lot of money for their cellphone service. The "window" is if people switch over to Sprint they would have coverage almost like Verizon but paying much less for it. Saying how people have already started switching over for good

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