Later on, owners of Middle Eastern restaurants say "Subway's falafel provides a major service to all Americans by expanding their palate" page 26. A spokeswoman stated that the future of the falafel is unknown, but Zaibak expects it to expand far beyond Chicago and to new markets like Boston, New York, Northern California, and Houston. Some say Subway's sandwich is not to be considered competition, but it is the campaign that could help restaurants when want to try a more authentic foods. Since the falafel is leaning toward the uncharted side, “It's almost kind of flattering that they want to be offering falafel” page 26, explained Shadi Ramli, co-owner of Chicago’s Sultan’s Market. If the falafel were to go national, it could reach places where all kids of cuisines are considered un-American because the are deemed unfamiliar. Zaibak doesn’t view this as just a financial opportunity but as an educational one. Getting the word out about falafels is the start, the thought of seeking out different ethnic populations and health-conscious communities where falafel isn’t entirely foreign. now that their foot is in the door, its a matter of time to see what happens with the Falafel. The spread of the falafel is a way to expand some Middle …show more content…
It seemed that the locals were upset by a big American corporation extracting profits from a their market. In the year 2000, when Starbucks first opened its doors in both American and China, Big Macs were sold in Beijing and Boston, but as Yan Yunxiang has argued, "the experiences of eating them and even the meaning of going to McDonalds in these two locales was very different in the 1990s" page 21. In Beijing, a Big Mac was viewed as a snack, not a meal and date night was at McDonald's. More evidence of the contradicting meaning of worldwide icons, along with globalization being compared to 'Americanization' when American products take on new meanings when introduced to china from the United States. Along the streets of Shanghai, sweatshirts are for sale with the face of Disney's creations embroider on them. Also, local residents showed violence toward "Mi Laoshu," as Mickey is called in Chinese, in hopes it was not because they had negative feelings toward America but merely because Mickey was a renowned rodent in China. Posters began to pop up, depicting a stake that is driven through Mickey Mouse's heart. One example of the fame and variety of meanings occurred in a 2002 news story, that told of the multiple depictions of the "Chairman's image" in three separate contexts. In a London it was his status as a favorite subject of a