After reviewing strategies and growth opportunities that had the fast food industry and how is constantly innovating to survive in this changing world, it will be explored from the weakness of this highly mechanized industry, which has remained hidden, with the consent of the some government agencies, for US consumers and the world in general.
This analysis will consider the movie "Fast Food Nation" and the documentary " Super Size Me", which shows how some corporations largely control the food supply, and often prioritize their profits above health consumers, the livelihood of the American farmer, the safety of workers and the environment. (Fast Food Nation, 2006).
Based on the documentary “Super Size Me”, I can see that seeks …show more content…
Those bad habits of eating have to do with industrialization that does not meet the minimum standards of product quality or handling and processing thereof. Large multinational fast food chains attending daily complaint, by which have a team of specialized lawyers to give legal cover to the problems caused by bad decisions. McDonalds is the company that is more alert against public opinion campaigns that can harm their interests, much more a result of Morgan Spurlock's documentary "Super Size Me," which forced the famous franchise to deploy multiple menus to change is improve its image that is already quite …show more content…
A decade ago, McDonald's had about 3,000 restaurants outside the US are now more than 15,000 distributed in 117 countries. The great power of buying fast food chains and their demand for uniform product causes fundamental changes in how cattle are raised, slaughtered and processed. These changes have made the work in slaughterhouses, is the most dangerous job. Immigrant workers mostly are not registered, nor compensated (as shown in the film). (The Economist, 2010)
The issue of migration of Mexicans to the US is a phenomenon that involves two distinct societies undergoing economic realities. The film begins in a border between two worlds: the rich world of the northern US and the poor world from southern Mexico. This is crucial for the industry to develop rapidly with strong differences of wealth on both sides of the border; It is needed, a rich consumer side and on the other hand cheap labour. (Fast Food Nation, 2006)
Fast food companies have become part of the landscape of almost all countries America, even they can be seen in China, India or anywhere in the world where companies like Coca Cola or McDonald are present, leading to the process of acculturation, where people acquire a new culture aside their own culture, and where surely adopt it unintentionally, to feel it as their