Pop culture is U.S culture with some terms and conditions. Pop culture is defined as anything that appeals to the masses. Everyone subconsciously adopts “american” as their norm alongside their own social background. The biggest example of U.S culture turned pop culture is social media; facebook, twitter, instagram and tumblr. All of those platforms spawned in the U.S and now are worldwide commercial entities. The movie industry is another aspect of American culture gone global. Hollywood produces global blockbusters that are emphatically advertised to people in all walks of life. The 2016 United States Presidential Election is an example for U.S culture turned pop culture happening right …show more content…
Cinemas exist for the purpose of showing film and when they show the film they advertise new film to the audience. Adorno has a particularly cynical view of adaptation of the arts saying it feeds into system of production for the sake of production. New Zealand cinema replicates then bastardises Hollywood with New Zealand storylines and humour, keeping the films familiar enough to be enjoyed but different enough to be set aside. Adorno writes familiarity being a reason for enjoyment as a negative and that’s right. There can be no growth in society if there is constant comfort provided by the familiar. Even if only in art, which both reflects and is reflected in all aspects of society, familiarity breeds complacency and conformity when it could and in Adorno’s view, should shatter those habits in society. In allowing U.S culture to impact and alter unique cultures worldwide through films, music and mass media we are becoming a melting pot of half-assed cultural ideals and …show more content…
You can talk to a person living two streets away as often as you talk to someone two continents away, so the world shrinks. Social media is a huge part of that shift from limited interaction on a day-to-day basis to unlimited interaction at everybody’s fingertips. Facebook, twitter and instagram all began in America as tools for communication to be used in conjunction with rather than in the place of meaningful, real-life interaction but that has now shifted. The shift is attributed to the goal of making the world society’s oyster, accessible to all with free trade, free communication and limitless global communication on the worldwide web. You can represent yourself online in essays, thought trains, photographs and playlists but presenting yourself online requires an array of commodities that American culture has presented as necessary to be an individual. You need to have a phone or computer and internet, none of which come particularly cheap and then you strive to present yourself in the best light while setting yourself outside of the crowd but not straying from prescribed media and most social norms. This aspect of American culture seeping into worldwide markets feeds into capitalist. It has created new platforms for jobs and new ways for people to represent themselves either authentically or in a light they