As we inhale the scent of something, the molecules reach the receptor cells high in both nasal cavities. Then the axons from millions of these receptors carry nerve impulses directly to the olfactory bulb. The olfactory bulb is the smell center of the brain. From there, records are taken and the olfactory bulb transmits these impulses to the temporal lobes of the brain where they become experienced as smell. “This results in our ability to recognize around 10,000 different smells,” (Zou, Li, & Buck, 2005). How we taste: Taste buds are embedded in small lumps on the tongue, called papillae. When we eat, chemicals in food dissolve by the saliva and come into contact with the taste receptors within the taste buds. Then, adjacent neurons fire, and send nerve impulses to the brain’s parietal lobe …show more content…
It starts off with a man at a beach and he tries to start a fire, but his lighter is broken. Then he starts a fire the old- fashioned way using the materials he has. He successfully starts a fire, and his partner joins him on the beach for a relaxing evening. In the advertisement, a male voice is heard listing the side effects of the drug which are, headache, upset stomach, and blurred vision. The setting seems peaceful which connects the viewer of being relaxed and drawn into it. The auditory cue used in this advertisement is a subtle rock-n-roll song which relates to the middle-aged man. Since this is all tied together and our perception makes sense of it, it reaches our expectation values (subconscious). The list of side effects that the voice stated, which is also an auditory cue, makes me continuously aware of the increases in health risks of anyone taking the