In the last few decades technology has taken leaps forward in both depth and breadth on the impact it has in the lives of everyday consumers. From the creation of the email system in 1971, to the making of the first Ipad in 2010, various advances have changed the way in which companies connect with consumers. New discoveries and advancements change the way people live and communicate; things such as ads, need to adapt to these changes and become more accessible to the new consumers. The internet has increased the efficiency of advertisements and allowed them to adapt to the fast paced life most people live. Some believe that the new ways of advertising on the internet is changing the American culture. I, however, believe that it is not changing
