The lawsuit case against Taco Bell was dropped following the ads and videos created by the organization disproving the accusation of their meat only being thirty-five percent beef (Crandall, Parnell, & Spillan, 2013). Taco Bell was dedicated in protecting their product against such claims. The company did not hide the ingredients used in their meat from anyone. They addressed the public head-on about the crisis and never backed down. A plan was developed to minimize the effects of the crisis, and they followed through with the plan. The company did everything right to end the crisis as quickly as possible. The lawsuit tested the integrity of the Taco Bell brand. Taco Bell developed a plan to protect their name, but not without a price.
