In 1997, the American Heart Association brought together the organization’s stroke-related activities as American Heart Association/American Stroke Association.
In an effort to get women involved in increasing stroke awareness, The Power of Women in Media was created as a brand that symbolizes women banding together through the effective use of social and traditional media to increase stroke awareness and whose mission it is to empower women to begin a movement that will stimulate collective responsibility and action among women to end the over 7.2 million deaths of women worldwide from stroke for lack of awareness of the risk factors.
SITUATION ANALYSIS
Client Organization Background, Mission, and Values
The American Heart …show more content…
SWOT Analysis
The ASA/AHA is the leading health information organization on heart and stroke disease. It is the most trusted source to the public with brands among the most established and recognized, Go Red for Women Movement and Power to End Stroke and Power of Women in Media. There are over 4 million volunteers acting as community activist, strategically positioned to mobilize others and have supervise access the extensive social media resources at AHA/ASA. Strengths
• Trusted organization
• Global reach
• Monetary assistance provided
• High profile in health & research
• Expert & Skilled staff
• Experienced business
• Demonstrated
Weaknesses
• Update approach to reach younger women
• Demographic and lack of involvement
• Smartphone ownership is low among older women
• Lack of mobile devices use by older women
• Change view of doing “just enough” in digital communication channels …show more content…
Only 11 percent of women knew five risk factors for stroke, 33% of the participants would share the information on Facebook with friends, 22% would use Twitter and 28% on Instagram (Bennett, 2015).
Forty-five percent of the sample admitted that they spent 6-8 hours per day to check a social media site, 33% spent more than 8 hours, and 20% spent 2-4 hours on social media (Beck, 2015). In terms of the benefit of social media and stroke awareness, 55% agreed that through social media they would engage in sharing with friends a post about stroke awareness.
Women are more likely to restrict their sharing to those within their social network if they believe it will enhance their already healthy lifestyle (Dizikes, 2010; UN Women, 2009). The plan is to create highly sharable content that the audience not only reads, but shares with their networks and the public all linking back to the website (Centola, 2010).
In addition to creating content that targets African American women, who are twice as likely to die from stroke as any other group and whose percentage of awareness continues to be lower than any other group (AHA Journal,
In an effort to get women involved in increasing stroke awareness, The Power of Women in Media was created as a brand that symbolizes women banding together through the effective use of social and traditional media to increase stroke awareness and whose mission it is to empower women to begin a movement that will stimulate collective responsibility and action among women to end the over 7.2 million deaths of women worldwide from stroke for lack of awareness of the risk factors.
SITUATION ANALYSIS
Client Organization Background, Mission, and Values
The American Heart …show more content…
SWOT Analysis
The ASA/AHA is the leading health information organization on heart and stroke disease. It is the most trusted source to the public with brands among the most established and recognized, Go Red for Women Movement and Power to End Stroke and Power of Women in Media. There are over 4 million volunteers acting as community activist, strategically positioned to mobilize others and have supervise access the extensive social media resources at AHA/ASA. Strengths
• Trusted organization
• Global reach
• Monetary assistance provided
• High profile in health & research
• Expert & Skilled staff
• Experienced business
• Demonstrated
Weaknesses
• Update approach to reach younger women
• Demographic and lack of involvement
• Smartphone ownership is low among older women
• Lack of mobile devices use by older women
• Change view of doing “just enough” in digital communication channels …show more content…
Only 11 percent of women knew five risk factors for stroke, 33% of the participants would share the information on Facebook with friends, 22% would use Twitter and 28% on Instagram (Bennett, 2015).
Forty-five percent of the sample admitted that they spent 6-8 hours per day to check a social media site, 33% spent more than 8 hours, and 20% spent 2-4 hours on social media (Beck, 2015). In terms of the benefit of social media and stroke awareness, 55% agreed that through social media they would engage in sharing with friends a post about stroke awareness.
Women are more likely to restrict their sharing to those within their social network if they believe it will enhance their already healthy lifestyle (Dizikes, 2010; UN Women, 2009). The plan is to create highly sharable content that the audience not only reads, but shares with their networks and the public all linking back to the website (Centola, 2010).
In addition to creating content that targets African American women, who are twice as likely to die from stroke as any other group and whose percentage of awareness continues to be lower than any other group (AHA Journal,