Summary Of The Mega-Marketing Of Depression In Japan

Improved Essays
Fat and Depressed Many people suffer from obesity and depression. Resulting from the unhealthy diet and the lack of enough exercise, obesity has rapidly increased due to people’s accessibility of increasingly high calorie food. Depression, causing feelings of melancholy, exhaustion, low spirits, and even thoughts of suicide, can affect how people feel, think, and handle daily activities. Obesity and depression are widespread health problems that many people encounter and should be paid much attention to. In “The Mega-Marketing of Depression in Japan”, Ethan Watters is concerned about Western drug companies engaged in a crusade to replace indigenous knowledge with Western paradigms that will open up highly lucrative new markets. In the course …show more content…
According to Watters, the executives of drug companies are devastatingly sure of the value of their products and they are perplexed about why other people are dubious about their products’ effectiveness. “The result is a marriage of the profit-seeking scheme in which disease is regarded as ‘an opportunity’ to the ethical view that mankind’s health hangs in the balance. This helps even the most aggressive marketers trust that they are performing a public service” (Applbaum as qtd. in Watters 528). The combination of the moral certainty and the enticement of considerable profits endorses those executives’ perspective that out of good intention, they are performing a public service and making an effort to heal the world. It the particularity of pharmaceutical industry that provides the drug companies with “an opportunity” to links their marketing activities to ethical objectives. The phrase “hang in the balance” implies that the executives are convinced that the well-being of human beings is at a critical stage. They regard themselves as people driven not only by profits but by the belief that they are battling with the diseases, specifically, depression. Likewise, Moss looks into the conflict between the profits and the …show more content…
Watters mentions that in order to attract people’s attention on the urgency of depression, the drug companies endeavor to finance research to show the correlation between depression and suicide rates. Various studies, which might obtain downright distinctive experimental results, are likely to be treated discriminatingly. “Those studies that showed a connection were reprinted in pamphlet form and reported to national media outlets as breaking news. Studies that failed to show a connection could simply be ignored” (Watters 526). Benefiting from the national media outlets, research whose conclusions is favorable to the drugs are publicized as the latest news, whereas research proving no relationship between depression and suicide is deliberately turned a blind eye to. The latter, even though its outcome is inconsistent with the prediction, should have been paid equal attention to. Similarly, Moss draws his attention to the research which is intended to find “the bliss point” of a product and finds some official papers documenting companies’ improper application of science. According to Moss, Lin—a former chef scientist for Frito-Lay—seriously treats salt as a risky food addictive that “The documents were evidence of the concern that Lin had for consumers and

Related Documents

  • Improved Essays

    The Pharmaceutical industry is a $300 billion dollar business which receives a lot of scrutiny in regards to their purpose, side effects, and lucrative schemes (Prescription Drug).The effects of the prescription drugs can be deadly if not used properly. Prescription drugs are responsible for more deaths annually than illegal drugs (Mercola). Ironically, the thing that is supposed to help individuals with their health concerns is actually killing them instead. This is the result of patients receiving prescriptions with the doctor’s expertise. On the other hand, if individuals were permitted to receive medication upon request, regardless of their symptoms or lack thereof, then the consequences would be dire.…

    • 555 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    This chapter talks about the unacceptance of depression in Japan and how Big Pharma and mega pharmaceutical companies such as GlaxoSmithKline brought depression and its cures into the Japanese culture. Dr. Laurence Kirmayer had first-hand experience with the pharmaceutical giant GlaxoSmithKline and their marketing of the antidepressant pill Paxil in Japan. GlaxoSmithKline did not and could not just introduce antidepressant medication into Japan. Japanese people would not accept the drug and more specifically, would not accept the disease. The Japanese had a different conception of depression than in the West.…

    • 1385 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Obesity is a common theme, research point, epidemic running through America. People everywhere are trying to justify, understand, and eradicate this epidemic. Hungry for Change works to expose obesity and why it is so widespread through America, and how it can be attacked and removed from our mainstream media. Obesity is more complex than common knowledge and surface level understanding that one is overweight; there is much more to it. There are factors and society helping to promote obesity.…

    • 1005 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    In his essay "Intersection With Science," Lexchin analyses the increase in production of drugs within the last forty-five years. This increase has raised disputes within the scientific community about the effects of drugs on life expectancy, and their impact in modern medical care. Though the effect of some of these drugs have had a positive effect on life expectancy in a few life threatening cases, majority of the drugs produced don't necessarily have any true effect on morality rates. In addition, many of the drugs displayed in today's market have been around for decades; they have been merely tweaked to allow advertising for a new brand. This allows for the promotion of more consumerism and the benefits of increased economic gains from the…

    • 220 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    Do I perceive the same exact color red as you do? If not, does that mean color is impossible to standardize? These abstractions help paint the complexity of the human state of mind, or rather, our understanding of it. Ethan Watter’s “The Mega Marketing of Depression in Japan” narrates how western medicine and perceptions of depression encroached into the Japanese culture, and in particular, how pharmaceutical companies attempt to generalize this phenomenon despite cultural differences. Elephants and humans share even larger structural differences in Charles Siebert’s “An Elephant Crackup,” yet, elephants are taught to heal from trauma the same way humans do.…

    • 1320 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    Soon after the pharmaceutical companies started advertising with television that depression was “a cold for the soul” or “kokoro no kaze” (Watters 519). This proves that the systematic does have influence, because their sales went up, proving that they were successful. The pharmaceutical companies were able “to influence, at the most fundamental level, the Japanese understanding of sadness and depression” (Watters 516). The systematic effect of the company worked to get people to reconsider their understanding of depression. The pharmaceutical companies were successful in altering mindsets and thereby the individual choice was limited due to the increased awareness of depression.…

    • 1413 Words
    • 6 Pages
    Great Essays
  • Superior Essays

    Opiate and heroin abuse has ravaged much of Appalachia, especially suburban areas. This malignancy spreads like cancer, multiplying and infecting all it encounters. Communities are disrupted and innocent lives are consumed while the obscure market for heroin continues its expansion across the United States. This affliction in our country has an origin. As a journalist and novelist, Sam Quinones, diligently reveals the inception of heroin in his book titled, “Dreamland”.…

    • 1292 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    Organic Food Depression

    • 1586 Words
    • 6 Pages

    In short, they were learning how to market a disease” (Watters 516). When pharmacy companies make products, they do not simply attempt to make a product that will help with diseases, because if they were to do that, they may possibly only be able to market that product to a small group of people. In an effort to mass market their products, big pharmacy corporations attempt to gain insight into how cultures shape the illness experience and manipulate that. For instance, in an attempt to make sure their new antidepressant pill Paxil could reach a large body of consumers, GlaxoSmithKline held a conference called the International Consensus Group on Depression and Anxiety, where they invited private scholars who “…could hold their own in the most sophisticated discussion of…the impact of globalization on the human mind” (Watters 515). They figured that in order to shift the Japanese society 's indifferent attitude with depression, one must first understand how it became perceived as such.…

    • 1586 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    America is Fat Every time a set of commercials come on, more than likely one of them has to do with weight loss. When scrolling down a website, a weight loss ad will magically appear. When walking through Walmart, a weight loss supplements poster will be at the end of the aisle. Everywhere Americans look there is a weight loss ad. The reason for this is because obesity in America is becoming an epidemic.…

    • 1420 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Annotated Bibliography Working Thesis: With depression being at an all new time high with the college generation, it is important that Doctors and Psychiatrists find new remedies to treating depression than just the magic pill. Cuijpers, Pim, et al. " Psychological Treatment of Depression in College Students: A Metaanalysis." Depression and Anxiety, vol. 33, no. 5, May 2016, pp.…

    • 965 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Disease Mongering Essay

    • 1290 Words
    • 6 Pages

    While critics fail to recognise the consumer-origin for the demand of treatment drugs, they do recognise the opportunistic nature of marketing and consumerism. Pharmaceutical companies take advantage of the human pursuit of perfection. As is human nature, we are creatures striving to improve our own desirability and longevity. Consumers create the market for drugs that eliminate or reduce illnesses and ailments viewed as undesirable. Pharmaceutical companies merely take advantage of that, introducing quick-fix ways by which health and wellness can be…

    • 1290 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Overweight and obesity are issues that people faced nowadays. According to the data from the World Health Organization (WHO) (2016), “Worldwide obesity has more than doubled since 1980” (World Health Organization [WHO], 2016). Report showed that “About One-Third of the Global Population Is Overweight or Obese” (Bronner, 2014). Moreover, the researchers also found that “More than 50% of the world’s 671 million obese live in 10 countries: United State, China, India, Russia, Brazil, Mexico, Egypt, German, Pakistan, and Indonesia” (Murray & Ng, n.d.). With the highly innovated scientific technology and various obesity treatments, most of people in today’s society are still struggling with their weight issues, and I am curious on why people in today’s…

    • 1544 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The Controversy of Obesity Obesity is a major problem in America. The numbers of obese people in the United States have steadily increased since the 1970’s. Over a fourth of the population in America is obese, leading it to be the among the most obese countries in the world. Obesity can be solved.…

    • 549 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In conclusion, profit is the number one concern for these drug companies as proved by using Kant’s second categorical imperative. The large pharmaceutical companies spend money to market their expensive drugs that they want consumers to purchase. They decide which medications will be marked directly to you. If direct-to-consumer advertising was illegal, the money saved on advertising costs might lower the costs for drugs. This current practice uses patients as a means to reach the company’s end, which is profit.…

    • 273 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Due to many scientific and technological advances, more medicines begin to produce. Scientific and technological advances are not the problem we do need these resources but the problem is that they have manage to take on our daily lives. For instance, so and so stets, “There are twenty five percent of two ads in this country that are drug commercials. Why? It is not because they live spending a lot of money.…

    • 1154 Words
    • 5 Pages
    Superior Essays