Sports Marketing And Sponsorship Sales Course

During the sports marketing and sponsorship sales course, my objective was to develop a marketing plan for my new business. I wanted to examine current marketing strategies, learn how to grain corporate sponsorships and learn how to build my business effectively through marketing and sponsorships. Currently, I work in the sports industry in collegiate services for a NCAA property, Central Intercollegiate Athletic Association (CIAA) as a marketing coordinator. From this course, I gained insights on how to be persistent in the sports industry, build a brand and marketing it from a sponsorship standpoint, and even during the selling part of it. What I learned was that you must know the goals and objectives of that potential business, client, or thing. With that educated tool, I can definitely use this professionally by making sure that when the time comes and with me working with new and current clients yearly, its always best to make sure that sponsorship see a …show more content…
I used the case study of Pepsi Max and Kyrie Irving who starred in the marketing strategy as Uncle Drew, an old man. The overall program created a win-win strategy for Pepsi Max because of the sponsor's brand and the target market. Pepsi Max was seeking to develop a video to underscore the product's identity as a zero-calorie soda with bold taste with the target market of capturing fans through the brand and wanting to feature one of its newest endorsees, Kyrie Irving, a rookie with the Cleveland Cavaliers at that time. The Marketing Arm created the connection of the sponsor’s brand and target market through the concept, “you look at it and see one thing, but inside was something