Social Responsibility Analysis Of Heineken's Sustainability Analysis

Great Essays
HEINEKEN
Sustainability Report Analysis
Prepared By:
Sunny Detani B019
Brahma Raj B020
Avishek Dutta B021
Sangeeth Reddy B022
Edlebert Fernandes B023
Akhilesh Garude B024
1 | P a g e
Index
Introduction 2
Social Responsibility 2
Reporting People and Planet Intiatives 3
Stakeholder Analysis 4
Integrating Social Responsibility with Business model 8
Global Procurement 9
Sustainable Agriculture Initiative 9
Sustainable Sourcing 9
Protecting Water Resources 10
Reducing CO2 Emissions 11
Advocating Responsible Consumption 12
Critical Analysis 14
Accomplishments 14
Controversies 14
Comparison with Industry Peers 15
References 16
2 | P a g e
Introduction
Established in 1864, Heineken has a long and proud history and heritage of an independent global
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It has been working towards environmental and social stewardship since the inception of its business. Social Responsibility for Heineken means acting according to its values of Enjoyment, Respect and Passion. These values guide Heineken in working and conducting its business every day; they are at the heart of HEINEKEN Code of Business Conduct and its underlying policies.
‘Brewing a Better Future’ is the next chapter in Heineken’s sustainability story. It serves as a strategy for creating shared, sustainable value for the company, society and the planet. This ideology is fundamental to how the brand carries out its business.
Developed along with stakeholders and based on insights into global trends, its strategy focuses on the four areas where it can make the biggest difference:
1. Protecting water resources
2. Reducing CO2
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: Procurement has always been given the primary importance in the company. In Initiative2013, they employed a dedicated manager for . They also continued global procurementtheir approach of employing dedicated sustainability managers in Supply Chain and Marketing.
: This gave them the chance to support, challenge and work with their key Impactsuppliers in relation to sustainability.
Sustainable Agriculture Initiative (SAI)
HEINEKEN, along with more than 50 other leading companies, is a member of Initiative: the Sustainable Agriculture Initiative (SAIThe SAI Platform is the only global food ). industry initiative for sustainable agriculture.
: This helps them in the production of safe, high-quality agricultural products, in a Impactway that protects and improves the natural environment, the social and economic conditions of farmers, their employees and local communities, and safeguards the health and welfare of all farmed species.
Sustainable

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