Everyone knows the iconic poster of the girl in a denim jumpsuit and a red polka-dot bandana in front of a yellow background saying “We Can Do It!”. Even if the name “Rosie the Riveter” does not ring a bell, her face is one someone cannot go a lifetime without seeing. This piece of propaganda, and many others including songs and stories, are all part of the campaign that is Rosie the Riveter. Originated in the early the 1940’s, this campaign inspired millions of women to get out of the typical home life and start working the men’s jobs. The impact of this campaign is not confined to just World War II years, though. For the past 75 years, Rosie has served as a model to women of all ages, from all generations. She was the first popularized campaign for the women’s rights movements, considering the direct results after the campaign first went public. Prior movements, though still very important and influential to the current women’s rights movement, did not have the same direct impact. Remnants from the Rosie the Riveter campaign are still
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Women across the country were encouraged by Rosie to take action and finally change their normal, at-home lives. “More than 310,000 women worked in the U.S. aircraft industry in 1943, making up 65 percent of the industry’s total workforce (compared to just 1 percent in the pre-war years). The munitions industry also heavily recruited women workers, as illustrated by the U.S. government’s Rosie the Riveter propaganda campaign.” The year 1943, when “We Can Do It!” was first painted, is the same year hundreds of thousands of women began to work in just the aircraft industry alone. There had never been anything like that involving women in the workforce seen before. The aircraft industry was not the only one seeing an increase of women workers, though. Most jobs that a man would typically hold were now being occupied by
Women across the country were encouraged by Rosie to take action and finally change their normal, at-home lives. “More than 310,000 women worked in the U.S. aircraft industry in 1943, making up 65 percent of the industry’s total workforce (compared to just 1 percent in the pre-war years). The munitions industry also heavily recruited women workers, as illustrated by the U.S. government’s Rosie the Riveter propaganda campaign.” The year 1943, when “We Can Do It!” was first painted, is the same year hundreds of thousands of women began to work in just the aircraft industry alone. There had never been anything like that involving women in the workforce seen before. The aircraft industry was not the only one seeing an increase of women workers, though. Most jobs that a man would typically hold were now being occupied by