In Alexandra Alter’s expository editorial the subject of privacy, and especially its relation to data collection is a controversial topic that has the power to polarize people. This article highlights how a previously solitary act of reading is evolving into something that can be tracked and analysed. The author’s thesis focuses on reading, when done electronically, has become an invasion of privacy. This article also presents the idea that reader-user data and it’s analysis is very profitable for publishers and e-book companies. This rhetorical analysis will demonstrate how Alter shapes and defends her thesis.
