I think Publix is a great example of a grocery industry that understands the importance of delivering quality customer service. Publix is still the largest and most profitable grocery companies because they put customer service first and value their employees and customers. It is does not matter what Publix you walk in to, the associates are friendly, knowledgeable, and helpful. When you ask a Publix associate where an item is located, they do not just tell you what aisle the item is located on, they take you directly to it providing a more personalized touch. Publix has a Strategy Support Department that coordinates and helps the CEO create and implement strong marketing strategies in their business plans. These teams collaborate to deliver
