The Sacra Congregatio de Propaganda Fide established by the Roman Catholic Church was rather focused on persuasion or even education of the New World (2000, p. 367). This body of Catholic Church was aiming at "the peaceful propagation of the Catholic faith...with responsibility for carrying the faith to the new world, and for strengthening and reviving it in the old" (Quaker, 1962, pp. 3-4). This in part explains why propaganda and persuasion are often used interchangeably. For instance, Jackall further claims that propagation of Christian faith was supposedly achieved by peacefully persuading "the lost ones" of all the good Catholicism will do to them: "The congregation 's mission...was to re-conquer by spiritual arms, by prayers and good works, by preaching and catechizing the countries lost to the Church in the debacle of the sixteenth century" (Jackall, 1995, p. …show more content…
Or could it after all benefit the receiver in any way? Journalist Nick Higham, for instance, agrees that "[p]ropaganda has a bad name". It is "what repressive regimes use to glorify their leaders, motivate their citizens and demonise their enemies. It is about lies and distortion, manipulation and misrepresentation". However, he adds, it is also "...about alerting people to the risks of disease, about making sure children learn how to cross the road safely and about building a perfectly legitimate sense of common purpose among the citizens of a democracy" (Higham,