AD222 CONSUMPTION, MARKETS, and CULTURE
Mid-Term Exam
28 MARCH 2016
1. What are the Productivist Views vs. Anti-Productivist Views on how the consumer culture evolved? (30 points) Productivist mean is that, to produce something for consumers. It is result of capitalism and industrial revolution’s.
Anti-Productivist mean is that this side have only consumer. They do not produce something. So, they depend on the Productivist side to buy something. Anti-Productivist demand a product, service, merchandise and than productivists provide these things. They only buy somethings for their hedonistic wantings, egoistic motivation and, needs.
Productivists are producing something for anti-productivists. It means they’re part of one chain. By that …show more content…
Producers should use some clues to produce something new to take consumer’s attention. If they don’t pay attention to how consumers behave, consumers could prefer another brands. Consumer culture could show the way for producing something remarkable. If the consumer culture is not going to be understood by productivists, there can be unnecessary products. Consumer culture is important for consumption, for productivists and consumer culture means everything about consumers.
2. What is materialism? According to our readings and course materials, how do people deal with the fact that they both condemn materiasm and sti buy material goods? (20 pts)
Materialism can be defined as the mix of all consciousness, phenomenas which suggest tangible conclusions of interactions that happen with no priori philosophical theory yet another a metaphysical concept to accept. Therefore it can be said that matter is an existing single matter. Physical reality of materialism is a substance or generally a theory to that direction. People who consider themselves as materialistic don't really care about how much the cost of the product to give a value or how plentiful they were while counting the cost of products so they just purchase them …show more content…
If they have something, they want to get some other things that mutually complementary each others.
This effect causes more extreme consumption. For instance, Someone have red "NIKE" shose. She or he want to buy red "NIKE" track suit and same color "NIKE" t-shirts and she or he gets it. She or he want to buy other red "NIKE" things such as coat, hoodies, etc.
4. What is an iconic brand? Give an example from your own culture and justify why it is an iconic brand according to what we have read and discussed (30 points)
Iconic brands is brands that consumers have to suffer the same perpective and style are gathered together. When someone see one of these groups member , he or she can think if anyone use this brand , he can be smart/cool/rich/poor or etc. So consumers will be included in a group or community has no official when he uses an iconic brand . For example in the Turkey, BEYMEN is iconic brand. Consumers of BEYMEN probably be bussines man/women, they work at service industry. When they buy BEYMEN, they join to group( not offical ) and they feel good
Bonus Questions
1. Name one Dutch painter.
Vincent Van Gogh.
2. Name one of Brahms’ works.
Piano Sonata
Mid-Term Exam
28 MARCH 2016
1. What are the Productivist Views vs. Anti-Productivist Views on how the consumer culture evolved? (30 points) Productivist mean is that, to produce something for consumers. It is result of capitalism and industrial revolution’s.
Anti-Productivist mean is that this side have only consumer. They do not produce something. So, they depend on the Productivist side to buy something. Anti-Productivist demand a product, service, merchandise and than productivists provide these things. They only buy somethings for their hedonistic wantings, egoistic motivation and, needs.
Productivists are producing something for anti-productivists. It means they’re part of one chain. By that …show more content…
Producers should use some clues to produce something new to take consumer’s attention. If they don’t pay attention to how consumers behave, consumers could prefer another brands. Consumer culture could show the way for producing something remarkable. If the consumer culture is not going to be understood by productivists, there can be unnecessary products. Consumer culture is important for consumption, for productivists and consumer culture means everything about consumers.
2. What is materialism? According to our readings and course materials, how do people deal with the fact that they both condemn materiasm and sti buy material goods? (20 pts)
Materialism can be defined as the mix of all consciousness, phenomenas which suggest tangible conclusions of interactions that happen with no priori philosophical theory yet another a metaphysical concept to accept. Therefore it can be said that matter is an existing single matter. Physical reality of materialism is a substance or generally a theory to that direction. People who consider themselves as materialistic don't really care about how much the cost of the product to give a value or how plentiful they were while counting the cost of products so they just purchase them …show more content…
If they have something, they want to get some other things that mutually complementary each others.
This effect causes more extreme consumption. For instance, Someone have red "NIKE" shose. She or he want to buy red "NIKE" track suit and same color "NIKE" t-shirts and she or he gets it. She or he want to buy other red "NIKE" things such as coat, hoodies, etc.
4. What is an iconic brand? Give an example from your own culture and justify why it is an iconic brand according to what we have read and discussed (30 points)
Iconic brands is brands that consumers have to suffer the same perpective and style are gathered together. When someone see one of these groups member , he or she can think if anyone use this brand , he can be smart/cool/rich/poor or etc. So consumers will be included in a group or community has no official when he uses an iconic brand . For example in the Turkey, BEYMEN is iconic brand. Consumers of BEYMEN probably be bussines man/women, they work at service industry. When they buy BEYMEN, they join to group( not offical ) and they feel good
Bonus Questions
1. Name one Dutch painter.
Vincent Van Gogh.
2. Name one of Brahms’ works.
Piano Sonata