The Treadmill Of Consumption By James Robert

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People live in a world where change is happening faster than before. There are always new trends and discoveries. An example is the recent video that was uploaded by a teenager about his best friends’ everyday clothes and shoes and saying “damn Daniel” and “damn Daniel, back at it again with the white vans” became viral on the internet. After this a lot of people have made their own versions of this video. Affiliated with this idea is the use of technology. Along with the use of technology is the the celebration of diversity and the embrace of one’s uniqueness but along the same lines is the inception of having double ideals like be you but not too much, don’t judge people of color but be careful around them, accept your womanliness or manliness but do not be too subtle or tough. The upshot of these expectations from the people in the society results in the decrease of their self morale. In James Robert’s article, The Treadmill of Consumption, he assumes that the treadmill is irreversible, that people will inevitably “continue to embrace the shiny-objects ethos” (128). Roberts’ theory about the treadmill of consumption being irreversible is extremely useful because it sheds insight on the difficult problem of consuming wants as needs to be known as the higher person.
People now consume wants as a a part of needs and some wants are already part of that need. Consumerism is an inclination toward preoccupation with buying things. It is also an

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