Performance Evaluation: NIPPON STEEL & SUMITOMO METAL CORPORATION (NSSMC) is a joint venture based in Tokyo (Japan) and as the name implies, it produces steel in high capacity. The company was originally known as Nippon Steel Corp but after the merger with Sumitomo Metal in October 1st of 2012, was later changed to “Nippon Steel & Sumitomo Metal Corporation”. In 2012, the company ranked the world second largest steel producer after the union. This report will analyze in deep the company business strategy by looking at their market share, profitability, as well as their global strategy. NIPPON STEEL & SUMITOMO METAL CORPORATION currently captures about 60% of the market share by income [3]. The company tops the first 10 best steel companies
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Its production capacity total is calculated around 15million tons with 8.5million tons in domestic and 6.8million tons abroad [3]. The company’s plan is to mobilize the resources form local and overseas businesses while increasing cash flow. The company encourages global strategy to reduce cost, optimize production network through expanding the supply chain with other manufacturing capacities and advanced operational technology competencies. Since the start of the company in 2012 production capacity has grown hugely. Products are being produced at lower-grade raw material, higher speed and lower cost to promote efficiency and big profits. In response to the worldwide demand, the company offers a wide range of products and has completed control over the entire production process for this wide range of products. The firm itself mines and uses coal from Mozambique because it is considered to have premium value and it is acquired at minimum price level compared to other places [4]. Although the company does not use rare resources, it is still pretty difficult to others to imitate due to how costly some of their material resources are. NIPPON STEEL & SUMITOMO METAL CORPORATION strategic organization has aided in building better facilities, information systems to better control delivery time and inventory. This technology performance has exceeded many expectations from both others companies and customers demand for better product quality and services. Consumers can customize their orders directly form the company website while maintaining the
Its production capacity total is calculated around 15million tons with 8.5million tons in domestic and 6.8million tons abroad [3]. The company’s plan is to mobilize the resources form local and overseas businesses while increasing cash flow. The company encourages global strategy to reduce cost, optimize production network through expanding the supply chain with other manufacturing capacities and advanced operational technology competencies. Since the start of the company in 2012 production capacity has grown hugely. Products are being produced at lower-grade raw material, higher speed and lower cost to promote efficiency and big profits. In response to the worldwide demand, the company offers a wide range of products and has completed control over the entire production process for this wide range of products. The firm itself mines and uses coal from Mozambique because it is considered to have premium value and it is acquired at minimum price level compared to other places [4]. Although the company does not use rare resources, it is still pretty difficult to others to imitate due to how costly some of their material resources are. NIPPON STEEL & SUMITOMO METAL CORPORATION strategic organization has aided in building better facilities, information systems to better control delivery time and inventory. This technology performance has exceeded many expectations from both others companies and customers demand for better product quality and services. Consumers can customize their orders directly form the company website while maintaining the