Every man or even woman wants to look attractive as possible even if they are not naturally attractive, they’ll find all types of ways to look ‘sexy’. Many companies produce commercials for their products and their main objective behind these commercials is to get their product to sell. Well as for Old Spice, a major company for men’s hygienic products, has came up with a line of men’s shampoo and deodorant with a very appealing and comedic advert. The Old Spice adverts portray that by using their product, a man will instantly become attractive or, as the ad implies, the ‘Ultimate man’. This Old Spice commercial captures men by reaching out to what women need from their man, giving the perfect image of what a man should be and should smell
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These commercials present an ideal image of how men should be and what they should smell like. By using, Isaiah Mustafa, an attractive good looking fit man for this commercial give men an image that they want to achieve but cannot without using this product. “The Old Spice Guy is perfect, obviously. Zero body fat, the supernatural ability to embody masculine ideals, and a baritone deadpan delivery that instantly unleashes awesome into the world.”(pcworld.com) The message is not even close to be hiding, the commercial is shouting out the idea that if you use this product you can look, smell, and be exactly like the “Ultimate man” you see all over your television. The “Ultimate man,” Mustafa, is and does everything better than you and whatever your women needs or wants he can provide for her unlike you. The commercial goes after men emotionally by saying that the man they are right now isn’t what their lady is expecting them to be, but if these men were to use Old Spice, they can smell like and maybe even be the man she hopes you to be. In other words, they promote an ideal of what the perfect man should be. The commercial makes a man react emotionally and appeals directly to his masculinity, vanity, and even his insecurity in being able to impress, attract and get the girl of his
These commercials present an ideal image of how men should be and what they should smell like. By using, Isaiah Mustafa, an attractive good looking fit man for this commercial give men an image that they want to achieve but cannot without using this product. “The Old Spice Guy is perfect, obviously. Zero body fat, the supernatural ability to embody masculine ideals, and a baritone deadpan delivery that instantly unleashes awesome into the world.”(pcworld.com) The message is not even close to be hiding, the commercial is shouting out the idea that if you use this product you can look, smell, and be exactly like the “Ultimate man” you see all over your television. The “Ultimate man,” Mustafa, is and does everything better than you and whatever your women needs or wants he can provide for her unlike you. The commercial goes after men emotionally by saying that the man they are right now isn’t what their lady is expecting them to be, but if these men were to use Old Spice, they can smell like and maybe even be the man she hopes you to be. In other words, they promote an ideal of what the perfect man should be. The commercial makes a man react emotionally and appeals directly to his masculinity, vanity, and even his insecurity in being able to impress, attract and get the girl of his