A project was given to me to build a campaign for Life Insurance Awareness Month in October. From the end of September until mid-November I generated a client list based on Brad Johnson’s policyholders, prepared postcards to send to the clients and called the clients to encourage meetings in the office. The entire process was a learning experience: starting with generating a list from Nationwide’s software to efficiently communicate with prospected clients. In the end, I had four people interested, one appointment and no new business out of 100 recipients. Since this life insurance awareness campaign was not a test of my success in selling policies, I found myself very pleased with the end results. At the start, the clients I called received a fast-paced, emotionless individual who wanted to get off of the phone as fast as possible; I hoped each call would be ended by the answering machine in order for me to avoid interaction. Regardless, whether a person or an answering machine greeted me, each received the same pre-written phrase in my tablet. As the campaign progressed, I was comfortable enough on the phone that I was able to effectively tailor the message to those who did not have life insurance versus those who currently paid premiums on a policy. Furthermore, the Nationwide policyholders (in auto and homeowners) who had a life …show more content…
I needed to learn common insurance types that we will offer such as term, whole life, variable universal life, etc. Other terms that I learned by familiarity were annuities, defined benefit plans, examples of defined contribution plans, required minimum distributions and more. I learned these terms during hands-on experiences while reinforcing these terms in my retirement and estate-planning course. The industry application of the terms has enhanced my understanding of the industry since it is common to see these factors in