During the 21st century certain activists have been sources of pressure on major clothing companies to become more environmentally responsible.
The best seller of Naomi Klein No Logo (2000) had a big impact on the society as well as on activists. In the book Klein brought up the argument about how companies in the 90’s had been pretty much unethical. Focusing on big companies such as Nike and Gap. In 1991 the activist Jeff Ballingrer have published a report verifying the bad working conditions and low salaries in Indonesia. That was when; it was discovered and condemned by most of its consumers that Nike was producing a big number of its garments by people working in very low conditions. This caused decrease in the company’s sales due to consumer’s
The best seller of Naomi Klein No Logo (2000) had a big impact on the society as well as on activists. In the book Klein brought up the argument about how companies in the 90’s had been pretty much unethical. Focusing on big companies such as Nike and Gap. In 1991 the activist Jeff Ballingrer have published a report verifying the bad working conditions and low salaries in Indonesia. That was when; it was discovered and condemned by most of its consumers that Nike was producing a big number of its garments by people working in very low conditions. This caused decrease in the company’s sales due to consumer’s