One company that has adopted foundational global standards is Patagonia. Patagonia’s global standards come from its founder Yvon Chounard. Patagonia is concerned about the environment and for over the last 20 years has pledged 1% of sales to the preservation of the natural environment. Mr. Chounard also started the non-profit corporation “1% For the Planet” to get other businesses to join Patagonia. Patagonia shifted it cotton clothing to be made only from 100% organic cotton to reduce the footprint of pesticides and pollution of the soil. The company made this change by finding that its clothing labeled as 100% cotton was really only 73% cotton, the other 27% was toxic chemicals used n the process of growing, picking, and making cotton garments
