Importance And Importance Of Retail Market

Improved Essays
A retail market is nothing but a part of systems, procedures, institutions, social relations and infrastructures where retail business organizations get involved in exchange. Even though companies may follow the barter route for exchange goods and services, the markets follow the literal form wherein sellers offer their goods and/or services including labour in to buyers in exchange for money. It can be said that a retail market is the ecosystem which determines and establishes the prices of goods and services. A market is an arena for trade thus facilitating the distribution, provision and allocation of resources in a society. Retail markets permits evaluation and price determination of any trade-able item. Mostly markets evolve more or less …show more content…
The exchange of goods or services, for money or otherwise, is a transaction. Retail market cast envelopes all the buyers and sellers of all goods and services and who influence its price.

Importance of Retail Economics
Retailing has a tremendous impact on the economy. It involves high annual sales and employment. Retail involves the selling of goods to end users. While meeting the needs of customers, following are some of the functions performed by a retailer:
Customer Convenience: Perhaps the most important role of bringing the ready to be consumed goods to the doorstep of the consumer is performed by the retail community. Consumers benefit from retailing as retailers perform marketing functions that makes it possible for customers to have access to a broad variety of products and services. Retailing also helps to create place, time and possession utilities. A retailer's service also helps to build a product's image. Retailers stock goods and ensure the availability of products and services just when the customer needs them. Convenience Stores operate over extended hours through the week and give customers greater flexibility and
…show more content…
They store merchandise, mark prices on it, place items on the selling floor and otherwise handle products; usually they pay suppliers for items before selling them to final customers. They complete transactions by using appropriate locations, and timings, credit policies, and other services e.g. delivery. They influence life style of consumers and help people to build their identity in a social setting.

Economic Development: Retailing has great contribution on economic development of a nation. Retailing has become an integral part of our daily lives. A consumer expense on retail goods drives much to the global economy, and the retail industry employs a large number of people. Nations that have enjoyed the greatest economic and social progress have an exciting retail sector. Retailing is one of the most important industries in the world and plays a principal role in economic development of the country. A healthy retail sector’s growth gives speed to economic

Related Documents

  • Decent Essays

    It can build up a stronger, faster and safer online purchase system. Buyers love this type of shopping because people are lazy. They prefer having products delivered to their porch rather than taking them home by themselves. As for the overseas market, it does not have to be a physical store, but an online store which supports international…

    • 268 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Hrm/531 Week 2

    • 802 Words
    • 4 Pages

    Demand in the market economy is clarified as purchaser's desire and capability to consume a specific merchandise. Expand in cost will reduce the amount of goods given. A decrease in price will increase the quantity demanded of most goods. The reciprocal relationship between cost and the amount of goods identified as the demand of law and is normally act of a slopped line going downwards which can be identified as the demand curve. The demanded curve displays that the quantify demanded of a particular good at various amount of costs.…

    • 802 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Also it helps to decide the prices of the products they can decrease the price to attract customers if there are negative…

    • 329 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Sam's Club Vs Costco

    • 777 Words
    • 4 Pages

    Sam’s Club is a membership warehouse club in the retail industry that purchases products in large quantities and sells to the customers at a low price (Corporate Sam's Club, 2018, p. 1). There is not much time spent on displays as the items are brought in and kept on pallets into the warehouse, offering a laid-back shopping experience. By not hiring labor to stock and restock the shelves, the costs are reduced. Founder Sam Walton believed the store should be the representatives of the customers offering savings on items they can trust.…

    • 777 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Gendered Servicescape

    • 1887 Words
    • 8 Pages

    Introduction This assignment compares and contrasts two fashion retail stores in Wellington, one catered to males and one to females. It analyses the retail environment of each store and critically evaluates the stores’ current retail practices. It then provides recommendations for improvement. The second part of the assignment evaluates two window displays.…

    • 1887 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Why We Buy was written by author Paco Underhill, and environmental psychologist, in 1999. Underhill studies and records the behaviors of shoppers in multiple retail stores. His purpose is to aid in increasing sales for the store and enhancing the layout of the store to advance accessible and comfortable for the shopper. Underhill’s book is a record of his findings and is written in five sections. For this project, I chose to observe the JCREW Mercantile in Rookwood and relate my findings there back to the book.…

    • 514 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    More chain stores are dominating the retail industry landscape. Therefore, potential new entrants are an issue due to the advantage they have with centralized buying and vertical structure(Investopedia Staff, n.d.). Suppliers have very little power in this industry (Investopedia Staff, n.d.). Buyers, customers demand high quality products at bargain prices.…

    • 1135 Words
    • 5 Pages
    Superior Essays
  • Superior Essays

    James Hall Professor Elizabeth Harris & April Carlisle Shopper Marketing 490 October 29th, 2014 Inside the Mind of a Shopper: A look into Peapod In the book Inside the Mind of Shopper: The Science of Retailing, Doctor Herb Sorensen answers the question “What do you really do when you shop?” Dr. Sorenson stresses that retailers are “leaving” millions in sales by simply not watching and understanding the customer’s behaviors. Dr. Herb Sorensen has some important takeaways from his research that expose the truth about the retail shopper and reject old myths about shopper marketing that lead retailers to miss big revenue opportunities Dr. Sorensen’s book mostly focuses on shopper marketing within large and small supermarkets, in that he uses…

    • 1537 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    In “The Science of Shopping, author Malcolm Gladwell discusses several strategies stores use to encourage shopping. With hundreds of retail stores competing against each other in a single mall, businesses must resort to different theories and strategies in order to increase revenue. Founder of Envirosell, Paco Underhill observes customer behavior and sales in his client’s stores to pinpoint areas which need improvement. Throughout out his career, Underhill discovered customer behavior theories, such as the “Invariant Right,” “Decompression Zone,” and the “Butt-Brush theory.” Gladwell’s article takes the reader throughout several well thought out layouts and theories, showing in which there is more to a retail store than what the business portrays.…

    • 779 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Case Study: Nordstrom

    • 841 Words
    • 4 Pages

    Retailers play a very important role in delivering products and services to the final consumers. Within this this role, retailers must possess the ability to target a segment of the market through different product offerings and product differentiation. By looking at Nordstrom’s marketing mix and specifically product, customer service, and store design, one can see how they utilize different strategies to create competitive advantages within the market. Nordstrom, as a high-end department store, chooses to carry a smaller product line with a wide assortment of high end merchandise.…

    • 841 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In “The Supermarket: Prime Real Estate” assay, the author main point is to provide a clear illustration of how supermarket operate, why does each of them is laid out much like another. The author also mentions how large amount of research have done of how to design supermarket. She also add that overall, supermarket design follows fundamental rules, all of them based firmly on extensive research; Place the highest-selling food departments in the parts of the store that get the greater flow of traffic, Use the aisle nearest the entrance for items that sell especially well on impulse or look or smell enticing, Use displays at the ends of aisles for high-profit, place high-profit center –aisle food items sixty inches above the floor where they…

    • 903 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    It also helps the customers to reduce time and money spent as travel time and cost, to and from the store, is now eliminated. Go global. Globalization in terms of product promotion and sales to reach a wider range of consumers. No matter where the customers lived, as long as there is internet connection, then they can do purchasing. This really helps Tesco to do promotion easily, as the internet is growing rapidly, the user of internet is keep growing and increasing, by using e-business strategy, Tesco brand can go all around the world, which helps them to go global and has more new…

    • 1456 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Introduction: Most offerings are intended for customer use. Therefore it is important that they are classified based on how regularity of purchased and where. These classifications assist marketers with their marketing strategy and sales projections. For this reasons offerings are categorized into four categories: Convenience offerings, Shopping offerings, Specialty offerings and unsought offerings. I will attempt to explain the four types of consumer offerings, provide an explanation of and how they differ from each other and elaborate by stating examples of products and or services which falls under each category.…

    • 772 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    11. Fewer Traps: Usually physical stores make you ensure to buying more things as you need. They attract customer through colourful posters, sales message and place he product at your eye-catching shelf. The most important product that you want always place at the back of the shelf so, you should see all the products to reach that desire product. However, in online shopping you can buy easily and without any pressure.…

    • 1013 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The role of a store manager in retail industry is as important as an the engine in a vehicle. Check the qualities essential to be hired as a store manager. A store manager is responsible for overall store organization such as daily work scheduling, stock management, budget, recruitment, team development and training, etc. They keep a track on activities of employees and regularly report sales status to the senior manager. They also play a major role in the success of the store being business savvy.…

    • 785 Words
    • 4 Pages
    Superior Essays