Hotel Le Richemond Case Study

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Nearly 15 years working across international hotel locations and delivering outstanding services to significantly enhance revenue management, EBITDA contribution, improve competitiveness and to build a more sustainable business model. Adept at analysing large amounts of data, drawing conclusions, and creating recommendations and strategies for use at Board level. Expert in distribution channel management, Hotel PMS/CRS, and revenue management systems. Outstanding communication and relationship management skills. Skilled leader and manager of staff and divisions.

• Revenue Management Strategies • Marketing Strategy & Planning • Pricing & Marketing Mix
• Budgeting & Forecasting • Performance Turnarounds • RevPar Growth
• Detailed P&L Reporting • Market
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Hotel Le Richemond, Genève, Switzerland Jun 2010 to Mar 2012
REVENUE & RESERVATIONS MANAGER

The Hotel Le Richemond is an iconic five-star hotel with 109 rooms and which is now celebrating over 140 years of history that has included many Hollywood icons and artists through to international dignitaries and authors.

• Part of the senior management team and challenged with leading a series of change strategies to directly influence and improve pricing, distribution channels, and delivering an exceptional level of service within reservations.

• Attended to the completion of financial, revenue and data management reports including full P&L monthly analysis and report, and accountable for budgeting, forecasting, pricing, product positioning and business strategy.

• Analysed and identified opportunities to improve e-commerce initiatives such as PPS, Website and SEO.

• Returned an increase in RevPar of 9% and increased online sales by 12%.

• Directed the Revenue Strategy Team of General Manager, Director of Sales and Marketing and Financial
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The hotel has 171 rooms including a selection of sweet inventors, restaurants, leisure services, and convention/meeting rooms.

• Identifyed revenue opportunities for the hotel including the analysis of revenue potential generated market segments, and critically analysed the impact of the revenue management strategies implemented including pricing.

• Wrote the annual budgets, built forecasts and pricing models as well as a product positioning.

• Provided a monthly analysis to management complete with speculation on future performance of all market segments to include Rate, Occupancy, and REVPAR, as well as actual vs. budget vs. forecasts.

• Project Leader for the new Sofitel’s Training Program: Fit for Business.

• Analysed competitor-pricing analysis to ensure correct daily and seasonal rate positioning to the competition.

• Worked closely with hotel sales and hotel management to establish and implement pricing, yield, and selling strategies for the hotel, based on market factors and company guidelines.

Previous Positions Held 2001 to 2009
REVENUE

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