Thrive Global Case Study

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Thrive Global
Thrive Global is a consumer wellness start-up that seeks too change how people live and work (Crunch Base, 2016). The stat-up has 16 investors who have contributed $7 M in total equity funding (Crunch Base, 2016). Thrive Global has a big market opportunity when one considers the customers, competition, company and technology. It targets a wide segment market consisting of men, women, from different social economic backgrounds and lifestyle values (Thrive Global, 2016). It also targets companies that experience high levels of burnout by offering training that helps improve wellbeing and high productivity (Thrive Global, 2016). The wide target market means that the company’s prospective profits and cash flow are high because of
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• Industry/Target Market Feasibility – Wangyu Master targets a young market 10-24 years – a distinct market – that will help it focus on its products.
• Organizational Feasibility – the company has a strong management team given that the three founders have all worked in the gaming industry for more than two decades and understand the management constraints of operating an online gaming platform.
• Financial Feasibility – Wangyu Master has considerable financial stance based on the funding it received from three investors. This means that it has the resources to operate and meet the start-up cost.
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The fact that the service ca be done anywhere and is affordable makes if a good entrepreneurship opportunity.
• Industry/Target Market Feasibility – the company target individuals suffering from wounds. Since wounds are common this makes the market feasible.
• Organizational Feasibility – WoundTech is founded and managed by medical experts as well as business oriented individuals who have experience in hospital management
• Financial Feasibility – WoundTech has financial capital of $40 M from one

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