Drinkers Are Becoming More Buyers

Improved Essays
Many brands are improving their products, and the new items are attracting more buyers. Thus, making more money for the companies that have improved. Making new products is an important part of attracting buyers. Many companies have to think about how much a person will pay for the new items that are produced. Costing too much money will make the buyers want to walk away, but a price too low is not going to make the business money. Attracting buyers is an important part of business and creating new products is one way to attract these potential buyers.
Are people really going to invest in a mini-coke can? Coca-cola looks to attract new customers with a mini can. Coke decided to create a smaller can because some people believe that the contents is making us fatter. The smaller can will attract more buyers because they are easier to carry around and have less contents. Thus, making less people fat due to littler contents. Changing the amount of soda, can make a big difference in the way that consumers think about the amount of fat and sugar is in a can. Research has shown that non-soda drinkers are now beginning to drink soda due to their updated size. Changing your products can attract new consumers who could potentially buy the new product.
Will making room decor gender neutral change the way the children think about their hobbies? Many people believe that pink is for girls and blue is for boys.
…show more content…
This is not always true. A new brand, is changing the way that children and parents look at the colors. They are making products that are gender neutral and making adults look at colors differently. Just because the pillow with a basketball on it is blue doesn't necessarily mean that it has to go in a boys room. Due to this gender neutral product, it is making children less afraid to express themselves and be who they want to be. Producing the same products with different color choices or material choices can be a big achievement in your company's products. Will sapphire improve the way the iPhone generates? Using sapphire as the screen for the next iPhone could improve the way that the phone generates. Due to sapphire being the hardest material other than diamond this phone screen would be scratch proof and near indestructible. Sapphire also reacts quicker to touch, than the glass that is on the screen now. Nearly one out of every ten iPhone users has a cracked screen. With the new sapphire screen it would be less likely to have a cracked screen. The only idea that may drive consumers away would be the price of the new phone. Due to the sapphire being so rare, the price would be more that it has ever been. Product improvement could bring buyers in, as a result of this more people will be expecting a change more often. Some cereal companies have to change their cereal due to the nutritional value. Changing a cereal is a difficult activity to take part in, because of all of the people who love the sugary taste. The companies not only want to make the cereal healthier, but they want to make it easier for children and adults to carry it out of the house with them. Cereals are one of

Related Documents

  • Improved Essays

    This indicates that toy companies are strategic in how they advertise and sell their products to children. In other words, toy companies are enforcing the gender roles of boys and girls by the types of toys they sell specifically to each gender and the colors they use. By using these techniques children are raised to believe that females are meant to take care of the family and raise the children, while males grow up thinking that they have to be manly and…

    • 816 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The Notorious B When you walk past the toy aisle at a store what do you see? Usually there are aisles that you look down and see nothing but a sea of pink. Why is this? Why do certain products lean toward certain genders? Companies often do this to target a certain audience and increase sales.…

    • 386 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    For example, if Grant Enterprises created natural hair products, they must produce a strategy that is different for the natural hair vendor that is called As I Am. Quality is everything. People will always quality over quantity. Starbucks is one of the top coffee shops in the world. A lot of people would wait in a long Starbucks line instead of getting a…

    • 411 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    ¨The Ketchup Conundrum¨ Essay In today’s society, everyone wants diversity in everything. Everyone is different; no two people are exactly alike. Due to the fact everyone is different, people like a variety of things. To be more blunt, people look for a variety of products.…

    • 703 Words
    • 3 Pages
    Decent Essays
  • Great Essays

    Lvs Vs Diapers

    • 1722 Words
    • 7 Pages

    Diapers have been around for several decades. The first disposable diaper was invented and patented in 1948 by Valerie Hunter Gordon. Since then diaper companies have used multiple strategies when marketing their diapers. With this research paper we will examine how these strategies lead to consumers choosing one brand over another when there is little difference in quality of the products. .…

    • 1722 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Gender Neutral Toys

    • 1551 Words
    • 6 Pages

    There have been quite a few scientific studies on young children playing with gender neutral toys and being raised without stereotypes. Many sociologist agree that children playing with gender neutral toys is actually very beneficial to their development. According to Dr. Stephanie Sweet, a sociologist and lecturer at the University of California, Davis, “Studies have found that gendered toys do shape children’s play preferences and styles. Because gendered toys limit the range of skills and attributes that both boys and girls can explore through play, they may prevent children from developing their full range of interests, preferences, and talents.”…

    • 1551 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    In “The problem with separate toys for girls and boys” Hains explains that gender rigid toys negatively impact children’s psychological development. That is the case she claims, because this marketing strategy tells children who they should be, how they should behave, and what they should be interested in. However, children are supposed to use play as a way to try on new roles, experiment, and explore interests (Hains 2015). Another problem is that gendered toys are causing children to stop playing together at a much younger age that is developmentally typical. Since we cannot change the way that the corporations target children through marketing, she suggests for parents to explain that some people believe that there are certain limits in…

    • 869 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Wells Fargo Case Summary

    • 593 Words
    • 3 Pages

    Summary: Since Henry Ford, the founder of Ford Motor company, said that a consumer can choose a car in any color if it’s black, customization has come a far way. Customization was deemed very expensive and inaccessible. Nowadays, brands are engaging more in customization to appeal to customers, build loyalty, and create a deeper bond with consumers. It is said that customization have combined elements of mass production to please customers. Companies such as Levi’s would take consumers’ measurements and then send it to the factory electronically so that the consumers jeans can be customized.…

    • 593 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    I believe that the Coco-Cola corporation is a superior company than Pepsi co. America being a country of freedom and prosperity was founded on innovation still being embodied in every can of Coke. Opening up a can of Coke, soda, or pop can mean many different things depending on where you live in the country meaning we all have our own opinions. The Coca-Cola company was founded in the late ninetieth century by a pharmacist by the name of John Pemberton.…

    • 749 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Coke Case Study

    • 2928 Words
    • 12 Pages

    Pepsi focused on young customers who have not yet formed spending habits and rely on Coca-Cola. In 1985, Pepsi's market share has reached 17.8% and Coca-Cola’s is 22% (Schindler, 1992). The leading position of Coca-Cola Company in the beverage market suffered the most serious challenge. After conducting a series of market research, Coca-Cola was confident that it had sufficient information displaying the new cola would be more popular than the old Coke and Pepsi cola (Greising, 1998). On April 23, 1985, New Coke officially came onto the market.…

    • 2928 Words
    • 12 Pages
    Great Essays
  • Improved Essays

    The success of any business depends on whether it can stay relevant to its target market. This is only possible through constant innovation, repositioning, and improvement of its products and services. Companies thus innovate to differentiate their products from competition. Conversely, lack of innovation leads to loss of business, staff, and revenue. Moreover, companies innovate to keep up with consumer demands who are preferring better products day after day.…

    • 852 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    There are variety of ways has been taken using new technology in furthering the brand such as social networking which is to maintains a visible appearance on Facebook and other social networking sites such as Twitter, introducing greener bottles and packaging that using less petroleum, freestyle dispenser and online advertising to control over who sees their ads and when they see them (Balkind Dylan, 2012). As their goal to be a leading company, IT and promoting are close accomplices at Coca-Cola today. The company is using countless dollars a year on advanced promoting, and that number will, probably, keep on ring. Just about the majority of that using is IT-related. Vital as those two parts may be, they have to be supplemented by what call the income generator of The Coca-Cola Company and always made technology changes to satisfy customers need (Robert Levin,…

    • 1215 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Essay On Coca Cola Drinks

    • 790 Words
    • 4 Pages

    Most consumers will consume more of the products of higher quality and dismiss the products with less quality. Since the drinks are considered good quality, customers are loyal to the brand hence the stability in supply (Haig & Haig, 2011). Additionally, advertising is as well a factor that has largely influenced the market of coke. There is a lot of advertisement concerning the drinks on radio stations, televisions, magazines, websites and the social media. The advertisements are in categories as per the actual product with relation to the targeted group of people.…

    • 790 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Operational objectivess Coke has a number of operational objectives. First they want to guarantee the toughest and most proficient, distribution, production and marketing systems. The benefits of this are that their product will be more noticeable and available for consumers, therefore increasing overall profit. Furth more coke wants to further expansion in profit by cutting down prices through dynamic and efficient production facilities. Also coke wants to Focus on environment when it comes to the production of their products so they have created environmental friendly bottling production and sustainability.…

    • 2069 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    AUCA Case Study

    • 1337 Words
    • 6 Pages

    Therefore, in case with Apple the premium pricing strategy contains high prices. On the one hand this strategy maintain Apple’s and its products high-end image. On another hand this pricing strategy attract people from the middle and upper classes. Nevertheless, Apple has high profitability because the high prices relatively make profit. Hence, marketing mix of the Apple company is aimed to premium product development strategy.…

    • 1337 Words
    • 6 Pages
    Improved Essays