Dicks Sporting Goods Business Analysis

In contrast to the rest of the store, the golf section of Dicks Sporting Goods includes a large about of crown modeling and mahogany wood stained display cases which immediately catch any consumers eye. These grand scale pillars give a sense of extravagance and attract wealthier clientele to the high end items found in the golf section. While these moldings and pillars are on a large scale to fit the warehouse style housing of Dick’s, they offer a much homier feeling. The deep earth tones of the wood give the area a luxurious style that makes one feel a sense of importance, and in translation the conception that the products sold leads to an affluent lifestyle. The mahogany wood is not only visually appealing but makes one feel at home. This can go a long way especially due to the grand scale size of Dick’s warehouse. …show more content…
The golf pro serves as an invitation to those intimidated by the grand scale mahogany pillars and vast array of unknown products. The golf pro, in their approachable grass green outfits, offer a smile to any one that walks by. This outfit is not made to asset dominance or superiority but rather friendliness to a novice or unexperienced learner. The magnificent scale of the store can be intimidating and scare off a large portion of clientele therefore the employee are there to preserve the interested learners. Overall the employees’ expertise and passion at Dicks Sporting Goods are tailored to evoke fitness goals and motivation in