Essay On Creative Class

compared to the ones in previous decades. It used to be that company rules were enforced to all and followed by everyone, yet now employers understand the constructs between the types of workers and make accommodations for the creative class. Kipp is an example of an employer who saw just how much emphasis the creative class puts on the individual. In order to truly keep the creative class happy and focuses on work, an employer cannot set rules for every member of the creative class and think they can be handled the same way. The work environment today is very different from the work environment in the past because now employers are prepared to listen to the needs and wants of the creative class. The creative class also demands more …show more content…
The creative class craves legitimacy. They do not want to settle for generic when they can be experiencing something as raw and pure as the authentic version. Judith Kapferer in her journal “Twilight of the Enlightenment: The Art Fair, the Culture Industry, and the `Creative Class’” explains that members of the creative class “are conscious of their ‘work-life balance’ in day-to-day activities, and appreciate that the lifestyle affords a relaxed and informal workplace. They are also recipients of very decent incomes and live…in small cities, which provide an amiable milieu of like-minded, similarly educated people and consciously cater to their recreational needs” (Judith Kapferer 18). These people are no longer content with a house and a stable job. A member of the working class wants, an addition to a job and house, to live in a city with a sense of cultural identity and authenticity. They want a city that can offer thing outdoor recreational activities, festivals and nightlife. They also want to be amongst other member so the creative class because this will encourage conversation and creative