Classical Conditioning And Operant Analysis

As students taking psychology at Hood College, we started to learn about the branches of conditioning. After learning about this we were then asked to observe 3 different commercials that were very peculiar because they seemed normal to the naked eye. But after analyzing it more closely we saw a few different types of conditions being present. The types of condition that were perceived were classical conditioning, operant conditioning and observational learning. To start off, classical conditioning is “A type of learning in which a neutral stimulus acquires the ability to evoke a response that was originally evoked by another stimulus.” To put in simple terms, if Becky were to go outside and get bumps all over her body. Her automatic response …show more content…
This commercial is perceived as operant conditioning. In the commercial a puppy is seen being in an adopted puppy home. However due to the puppy not getting love and affection from other adopters which is negative reinforcement, the puppy feels neglected. After going out of its pen and wandering into a stable, it meets a horse. The horse instantly shows love to the puppy. This is an example of positive reinforcement. However the puppy is taken away from the horse by the farmer and is returned back to its pen at the adopted puppy home. Now the puppy starts to repeatedly come back to the farm to spend time with the horse. There is a constant battle of positive and negative reinforcement. Uncertainly the farmer still returns the puppy back to its pen oblivious of the message the puppy is sending. Lastly the puppy is adopted but does not want to leave because of how close he was to the horse. The puppy starts to cry out for the horse while in the car and the horse rallies up the other horses to stop the car. Once the car is stopped the puppy is seen returning back to the farm along with all the other horses. Lastly the puppy is seen standing and playfully barking near the horse on the farm. Finally the last thing seen on the screen is #bestbuds. This is a form of symbolism by Budweiser subliminally their consumers that they have a strong relationship with each other just like the horse and …show more content…
In the commercial a boy is seen walking up to a house where a door is opened by a girl. It is automatically assumed that the two are dating. After an exchange of greetings, Kevin Hart comes out thinking “well who’s this guy” and he instantly goes into overprotective mode. To portray the Hyundai’s new features, Kevin advises that the teens take his car. After the teens drive off, Kevin looks at his watch which has a program open called car finder. Through the commercial the couple is seen in different areas however Kevin also happens to be close by. Only the boy can see Kevin but is completely invisible to the girl. The kicker was when the couple tried to kiss in an abandoned parking lot on a mountain but Kevin knew where they were at as well and appeared on a helicopter screaming “you messing with the wrong daddy!” Because of this the boy has had enough and decides to take the girl home because of how weird he thinks Kevin is. Kevin appears at the front door of his house asking the girl if she has a nice time, however she looked upset. The irony is Kevin knows why she is upset. And the commercial ends with the Hyundai emblem. This is a clear perception of observational learning by showing adults or the directed crowd, over protective dads, that with the new Hyundai genesis it will be easier to spy on your kids. Not only does it give off the message that parents can