Carl Crockett Essay

Improved Essays
This case study is about being the best leader for a company and when entrepreneurs should step down, and hand over their responsibilities, and duties.

In 1992, Carl Crockett received a bachelor’s degree in economics and business, Crockett was very hard working and dedicated. His hard work and dedication landed him a job, at a well known accounting and consulting firm as a marketing manager. By 1994, he resigned from his job hoping to find something new. Crockett moved to Seattle,Washington where he found a job in software publishing. He worked with different new business ventures for about two years. Until, the new business ventures in which Crockett had been the product marketing manager decided to close down. Fortunately,with the help
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Based on the research Crockett gave the opportunity a 70% chance of proving success, so Hayworth accepted. In April 2000, Crockett completed a business plan. Hayworth and Crockett were very hopeful and stayed optimistic. For 6 months, Crockett worked in Hayworth’s office and searched for investment opportunities. Crockett found a company that was initially called “Dealers Lane”, It was later changed to “Dealer Trade Group”.DTG ia high-tech company that is built upon a online marketplace technology that attempts to defeat any competition that comes in their way. Crockett began to form an advisory board, and a friend of his created a logo for the company. Hayworth and Crockett were cofounders of DTG for administrative and legal purposes. People often looked down at crockett, they did not find him credible because they only viewed him as someone who used to work for microsoft.

Todd Greenway was a third-generation car dealer . He was very familiar the auto industry, so Crockett thought that Greenway could potentially be a great aspect to the company. He offered Greenway and DealerSwap’s board chairman to Seattle. They accepted the offer. As Crockett and Greenway got to know one another, compared, discussed, they agreed on strategic aspects of the company. It became very evident that the two together would be very beneficial for the
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What types of people fit better in large organizations versus entrepreneurial ventures? Does Crockett exemplify such characteristics or not? What about Greenway? How trainable are such characteristics?
People who fit better in large organizations versus entrepreneurial ventures are confident, leaders are optimistic in how they think about anything regarding their business. They Value Success & Employees, leaders care a lot about their employees and are constantly looking for ways to better them, and to make them be as successful as possible. People who are fearless and have a high self esteem,leaders have fears but they do not allow their fears to take control of them. They also put themselves on a very high pedestal and this comes through their confidence.

3. What kinds of people should occupy leadership positions in entrepreneurial ventures? Based on what is known about Greenway, was he such a person? What about

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