Swot Analysis Bloomingdales

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Bloomingdale's is and always has been one of the world’s most successful department stores. Like any successful company Bloomingdale's advertises their products in many ways. When advertising the company’s objective is to grab the audience’s attention in one way or another. In November of 2015 Bloomingdale's was successful in grabbing the audience’s attention, but it wasn’t the right type of attention- it was the type no company wants. Bloomingdales was preparing for the holidays like any other company would during this time of the year as they created their holiday clothing catalog that November. Within the catalog, a particular ad gets too carried away in advertising holiday fun. The ad itself, displays a handsome mischevious young man …show more content…
The paper is meant to rhetorically analyze an artifact and not to reflect your personal opinion on the matter. In revising my work I took my peers feedback in fixing the flow and sentence structure of various paragraphs. I also expanded in areas to make my writing stronger. I did learn many things when composing the paper to include; how to correctly use the elements of ethos, pathos, and logos in evaluating the company’s failures, how one small incidnet can drasticaly effect a companies repitation causing a down fall in sales and the loss of trust in customers, and I also that the way things are worded in ads can be interpreted the wrong way and cause a big contraversy. I correctly displayed mt knowledge on each of the elemnts of ethos, pathos, and logos in my paper. I used the elements of ethos in identifying the credibility of Bloomingdales. The company itself showed a succesful use of pathos as they have a good reputation in the retail world. I used logos to identify that the company failed to logicaly produce a message that was not contraversy. I used pathos to adress how the company failed to appeal to the audiences reaction. Using these element correctly is key in correctly creating and analyzing any add. Although ones opinion makes a paper subjective , I do hope to learn how to use my opinion in correctly analyzing. I also hope that in doing this I will learn to disregaurd. any prior bias I have to the research based

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