4.2. Promotion on Marketing Decision-making: Albtelecom & Eagle Mobile
Firstly, we should note that, for marketing decisions in the company has a decision-making structure, which consists of marketing group headed by the Head of Marketing. This is regarding the structure, but the importance of such decision requires it to extend beyond that. For this reason, in the case of our company, the decision is part of a commercial table where the Department of Marketing and Sales Department due to the fact that they are the first line that faces the terrain and customers, and at the same time receive first direct feedback, exchange their experiences, information, goals, needs and define strategies. Based in this agreement Marketing Department designs …show more content…
Daci states that, unlike the theory, practically, it should be said that the best promotion is done by satisfied clients. The effects of a qualitative service in line with what the market absorbs, contributes to the subsequent effects and stability. In this context we may say that, this fact is essential for company’s continuity and its long run. While what is done through marketing lines is conveying a strong and quick message, in order to quickly penetrate into customer’s attention.
Practically, the company Albtelecom and Eagle Mobile uses ATL and BTL. Such spaces are expensive, and the return compared to costs does not go positively. This is the least strategic way but is the most visible one. Day to day challenge is finding the right channel for the right target group.
Currently the company uses ATL (above the line), i.e., television advertising and other areas of television to promote the product and the company in general. The company does not neglect BTL-in (below the line) also, which includes the invisible work done to segmented customers with similar behavior by offering something suitable for them. This is realized through direct targeting, channels of direct sales, stores, sales through TV or even promotional …show more content…
According to Mr.Daci, telecommunication sector is not known for any specific creativity and this is considered as a gap which is seen at competing companies also. Based on this, one of the biggest challenges of the company is to draw attention with creativity and imagination which is easily digestible by the target group. Regarding this point we can say about creativity and imagination that, as they are not easily bought they are not easily found
Firstly, we should note that, for marketing decisions in the company has a decision-making structure, which consists of marketing group headed by the Head of Marketing. This is regarding the structure, but the importance of such decision requires it to extend beyond that. For this reason, in the case of our company, the decision is part of a commercial table where the Department of Marketing and Sales Department due to the fact that they are the first line that faces the terrain and customers, and at the same time receive first direct feedback, exchange their experiences, information, goals, needs and define strategies. Based in this agreement Marketing Department designs …show more content…
Daci states that, unlike the theory, practically, it should be said that the best promotion is done by satisfied clients. The effects of a qualitative service in line with what the market absorbs, contributes to the subsequent effects and stability. In this context we may say that, this fact is essential for company’s continuity and its long run. While what is done through marketing lines is conveying a strong and quick message, in order to quickly penetrate into customer’s attention.
Practically, the company Albtelecom and Eagle Mobile uses ATL and BTL. Such spaces are expensive, and the return compared to costs does not go positively. This is the least strategic way but is the most visible one. Day to day challenge is finding the right channel for the right target group.
Currently the company uses ATL (above the line), i.e., television advertising and other areas of television to promote the product and the company in general. The company does not neglect BTL-in (below the line) also, which includes the invisible work done to segmented customers with similar behavior by offering something suitable for them. This is realized through direct targeting, channels of direct sales, stores, sales through TV or even promotional …show more content…
According to Mr.Daci, telecommunication sector is not known for any specific creativity and this is considered as a gap which is seen at competing companies also. Based on this, one of the biggest challenges of the company is to draw attention with creativity and imagination which is easily digestible by the target group. Regarding this point we can say about creativity and imagination that, as they are not easily bought they are not easily found